Author Archives: Author

Marketing to Gen X: Strategies for Engaging the Most Powerful Consumer Group

In the ever-evolving landscape of marketing, businesses are constantly seeking effective strategies to connect with different generations of consumers. While much attention is often placed on Millennials and Gen Z, there’s another generation that wields significant purchasing power and influence: Generation X. Born between 1965 and 1980, Gen X represents a unique segment of consumers

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6 Things You Didn’t Know You Can Insure

Insurance is a means to protect ourselves from financial loss in the event of an unforeseen incident. We are familiar with common types of insurance such as health, home, life, and auto insurance. A lot of insurance companies now offer car insurance that can be bundled with other insurance products. Specially in areas where certain

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Benefits of interactive education

Have you ever felt disconnected or disengaged during a standard classroom lecture? You’re not alone: traditional styles of education, such as lectures and text-based learning, can often be uninspiring and ineffectual. That’s why interactive education is now at the forefront of modern learning spaces!  Interactive education is an emerging method of educational instruction where the

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How to set your business up going into a recession

Whether it’s due to a lack of consumer spending or increased competition, being prepared for any type of economic change can help ensure the success of your business during any recessionary times. By taking proactive measures, businesses can weather any incoming storm while continuing to grow their customer base and generate revenues. Let’s explore how

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Best Career Certifications in 2023

Feeling stuck in your current job? While a traditional university degree can help upgrade your current role, applicable certifications are key for differentiating yourself from an ever-growing pool of talent. And there’s no shortage of options when it comes to certifications; each year, new ones emerge that meet the changing needs of employers around the

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6 Blogging Mistakes To Avoid As a Business Owner

There are plenty of mistakes that first-time bloggers make because they are unaware of the ins-and-outs of content marketing. Here are six things to avoid when blogging according to business owners themselves.  A representative from European Denture Center states, “One thing I’ve learned about blogging is the importance of adding optimized images.” Adding high-quality, properly

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