Web Finance Team is a comprehensive business solutions provider. Over the years, this digital marketing agency has risen through the ranks to provide high-quality services to some of the biggest clientele in the United States. They’ve carefully carved a niche for themselves as one of the most reputable providers of amplified business solutions.
Given Web Finance Team’s expertise and experience, they are perhaps in the best position to advise on the most productive tools and techniques for digital marketing. This article discusses their opinions on the social media plstforms they consider the best for businesses to focus on.
Before diving straight into the numerous social media platforms, it’s good to know that different platforms serve different purposes. So, in deciding which platform your business will focus on, you may need to consider your target audience, the types of marketing content your business produces, and your advertising budget.
With that in mind, here are different social media platforms, their strengths, and factors to consider before you focus on them.
LinkedIn steals the show as the best social media platform for B2B (Business-to-Business) marketing. It is a professional networking site but has gained a reputation for facilitating recruitments.
You should consider it as a digital marketing platform if your target audience consists of professionals or other corporate bodies. Albeit, LinkedIn requires relatively more marketing.
There are more people on Facebook than on any other social media platform. Facebook is primarily customer-focused, boasting of users cutting across Generation Z, millennials, and even baby boomer generations. Moreover, Facebook is quite receptive to different content types, including text, videos, and images.
Twitter is a microblogging site that is more text-focused. While pictures and videos are good content marketing strategies to adopt on Twitter, they are not always efficient. Most Twitter users are millennials, so if your target audience fits this description, you may want to focus on Twitter.
If you wish to attract younger customers through larger engagement channels, Instagram is a suitable platform to focus on. Instagram is relatively more affordable and easier to manage. Digital marketing on Instagram thrives on visual content. Therefore, brands with a niche around pictures and video-based content will find Instagram suitable for digital marketing.
Reddit is the hub of viral events on the internet. So, you don’t want to miss the opportunity to advertise on it. Marketing on this platform works through text, links, photos, and videos. However, Reddit has a predominantly young population – mostly teens, and some consider the interface quite complicated.
Finally, YouTube. Unlike Facebook, there’s no limit to the audience you can reach on YouTube. Even kids use YouTube. The only drawback is that YouTube is restricted to video content. But if your brand is cool with creating engaging video content, it may be the best social media for you to focus your marketing on.
Regardless of what social media platform you choose to focus on, it may help to remember that joining social media platforms is not the end of digital marketing. Your engaging content is what will go a long way in converting views and impressions into customers.
If you’re looking for more valuable information on how to create a successful marketing strategy for your business to seize growth opportunities and boost revenue, check out Web Finance Team’s blog at https://medium.com/@webfinanceteam.