Tracking your marketing efforts can be as easy as just looking at the metrics, right? As long as those metrics are showing your desired values, it can be easy to believe that your strategy is working. However, there can be other signs pointing to your marketing efforts not paying off.
Success Financial LLC, a digital marketing agency, shares 5 signs your business needs to revamp its digital strategy.
1. Lower Conversions
One of the most glaring signs that your marketing strategy is not working well is a low conversion rate. SEO and various other marketing factors can easily bring you on someone’s radar. But if the traffic on your site doesn’t convert, it means there is something wrong with your approach.
The only way that you can improve your conversions is by getting the right kind of traffic. As long as you are able to reach the people interested in your product, your strategy is functioning properly.
2. Unengaging Social Media
Your social media accounts are an extension of your marketing efforts. And by making engaging content, you will encourage an audience to buy your products.
Most companies have a “post and pray” approach to marketing, where they will hope that their random post will be engaging. And as you can expect, these posts rarely ever get the engagement you want. And since your audience isn’t enjoying your content, then why is it there?
A new marketing strategy will have to include a dedicated plan on how you will be making your content more engaging. Each platform has varying engagement metrics, so you should make content accordingly.
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3. Little to No Traffic
The only thing that is worse than fewer conversions is little traffic coming to your website. Little or no traffic means that your plans for a proper digital strategy are inherently flawed. And when you see that your site is not bringing in enough traffic, it is time for a major change.
According to Andrew Defrancesco chances are that traffic is not coming in because of little engagement from your audience, or customers cannot find you. You will have to review your strategy to see if your website is coming first in the search results or at least on the first page.
4. Fewer results from PPC
PPC or pay-per-click advertising can be a game-changer for any business and can skyrocket traffic if done correctly. Of course, the keyword here is ‘correctly.’ If you are not employing this strategy correctly, the cost can really start to chip away at your budget.
And one of the reasons why your PPC campaign is not paying off is because of misdirected marketing efforts. Remember, these targeted posts should be going to people who would actually like or show an interest in your product. If you cannot target them, you are wasting your money.
5. The Strategy Wasn’t Very Good In The First Place
When developing a new marketing strategy, it can be difficult to accept that your initial plan wasn’t very good in the first place. You might have put the entire thing together at the last minute, or you copied it from the internet.
Either way, bad marketing strategies lead to bad marketing results. In fact, this could possibly be the biggest sign that you need to improve your marketing strategy.
Marketing can usually make or break your company. Even if you have the best products in the market, they will not matter much when you cannot reach your intended audience.
And with the right type of strategy from reputable digital marketing agencies like Success Financial LLC, you can always reach the audience that will like your products.