Rising prices and production shortages have made logistics a very competitive field over the last few years. Companies that want to continue providing shipments from a distribution warehouse need to make some changes if they want to stay relevant. Fortunately, there are a wide variety of ways to reach new customers who are looking for a place to ship their products. You’ll want to keep an open mind as you look at these three possibilities. Some tech-savvy marketers have actually found that dated or obscure techniques have brought a significant increase in the overall amount of traffic their brands can attract.
1. Use a Logistics Directory Service
Growing companies should make sure to list their distribution warehouse in an online logistics directory so that potential customers can not only find them but verify that they’re a worthwhile organization. Business managers today might have forgotten just how important telephone books really were when it came to finding vendors in the past. Entrepreneurs may very well have only ever turned to the Yellow Pages to find companies to sell them needed goods whenever they were going to place an order. An online directory serves the same purpose and has essentially brought this kind of convenience back, though it’s much easier to work with than actual printed books because they’re searchable.
2. Targeted Promotional Materials
Most members of the general public don’t need to work with a distribution warehouse. They simply buy anything they need from an eCommerce service or a physical retailer. Everything involved with shipping and routing products is more or less invisible to them. As a result, you’ll want to focus on targeted advertisements that reach those who’d most likely be in need of the kind of service your organization provides. These can take two different forms.
The first consists of compiling the contact details of interested parties and sending out a carefully curated newsletter to each of them. This is different from a traditional email newsletter since all the material you send out would be crafted to fit the exact needs of the recipient. The other involves making a contract with social video services to play your ad content only when people appear to be searching for material related to hiring out a distribution warehouse. Small-to-medium-sized companies will probably want to try a combination of these two techniques.
3. Identify New Media Opportunities
Over the course of a couple of years, entire social networking platforms have risen and fallen. That’s made some believe that you need to post on every single one to be successful. That’s too much to ask for those who operate small distribution warehouses. Take a look at what social accounts you’ve been getting the most traffic on. If some of these haven’t gotten much in the way of engagement, then you might want to at least put them in a dormant state. Podcasters and streaming service influencers are often looking for guests to interview, so this might be a way to drive traffic back to your accounts and ultimately your business itself.
When attracting companies to your distribution warehouse, use the above 3 ways to find new businesses who need your services.