Not many businesses in office buildings fly flags. It is really a shame. Flying dignified flags with just the right visuals, symbols or messages is a great way to draw attention to your enterprise in an overstimulated world. This article will look at 4 reasons to fly flags outside of an office building.
1. Helps Your Business Gain Visibility
The right flag waving proudly in front of your business makes a visual appeal to the general public. It stands out from the busy thoroughfare of a town with both bright color and motion. You really can’t help but see a flag as you drive through town. The right flag with the right flag pole can demonstrate that you have continuity in your community. You are literally staking a claim as a viable and vibrant business in your local area.
It is kind of sad that we usually only see flags flying outside of government office buildings, but that is precisely why a business in an office building will stand out so much more with a flag flying proudly outside for all to see.
2. Demonstrates Pride in Nation, State, or Ethnic Heritage
You can choose to fly the American flag and/or your state’s flag. Flying these flags shows the community that you have pride in your country or your state. You can also fly a flag from another country as well as flags from here in the US. If you are in an ethnic area and you want to appeal to customers from the local community, it is a great idea to fly the flag from the local population’s country of origin. That goes a long way in helping to reach out to the local community, instills pride, and makes a statement that your business is a safe spot for everyone.
3. Depicts Historical and/or Local Pride and Connections
If you are in an area with great historical connections, a custom flag can portray the historical underpinnings of the area and its inhabitants. For example, a flag in the Gold Rush area of California can symbolically portray the spirit of the 49ers who crossed the country to create a new life. A flag in the New England area can signify the revolutionary spirit and ideals that we want to maintain for our country.
4. Sends a Positive Message About the Mission and Values of Your Enterprise
A flag can have a positive message that is stirring and uplifting or display your company’s logo. One depicting an animal or bird, like an eagle, can symbolically portray the underpinnings of your organization’s ethos. Flags with symbols of nature can signify that your company supports green values. If you are in an area with a unique mountain or river, you can fly a flag depicting that natural feature. It is even better if that natural feature is a part of your company’s name. For example, Cascades Insurance Agency could fly a beautiful flag depicting the majesty of the Cascade Mountain Range. This will definitely help customers have name-brand identification.
Don’t hesitate to fly a flag proudly outside of your office. It will set your enterprise apart from others as well as provide a bold, visual clue about your mission statement, values, pride, and local connections.