5 Steps for Creating Promotional Brochures for a Medical Office

With so much content competing for consumers’ attention, getting people to look at brochures can be a challenge. This is why when you are creating brochures for your medical office, it is important to put thought into not only what they look like but what they say about your business and products. If you take the time to develop the brochures, you are more likely to get new patients interested in picking them up and reading their content.

Demographics

Before you start creating your brochures, you want to make sure that you understand who you are trying to target with them. The images that you use especially should fit with the group that you are trying to serve in your practice, such as expecting mothers or senior citizens. If you tend to get patients that speak different languages, you are going to want to take that into consideration when developing your brochures.

Design

When developing brochures, you want to think about what fonts, color schemes and even sizes will work best. Take some time to think about different elements of graphic design. You may choose a brochure that is the same size as a regular sheet of paper, such as 8.5 by 11 inches, if you are going with a simpler design. A larger-sized brochure, such as 8.5 by 14 inches or 11 by 17 inches, could work better if you choose to incorporate more images and written content. You want to make sure that the font and color scheme you use fits with your company’s overall brand and aesthetic while also being eye-catching. Using an unconventional shape, bold colors or elements such as die cuts or inserts can give you brochures a standout look. Just make sure that the colors, fonts and overall design scheme that you use are consistent throughout and go well together.

Images

When creating brochures for your office, make sure to choose images carefully. Graphics and photos are important to creating a visual picture for new patients as well as breaking up text. The images that you choose should be current and on brand. Try to avoid using generic images, if you can. If you do use basic pictures of medical equipment or staff, try to position them in an interesting way. Having more personalized images, of your doctors and staff at work or of a condition that you treat, can also give your brochures a more appealing look. Even if you have to stage pictures, giving patients some sense of what it will be like in your office will help them to decide whether to choose you instead of a competitor.

Medical Content

Like with any brochure, you are going to want to communicate who, what, where, when and why within your brochure. Make sure that your patients understand what you offer, especially if you have a product or service that is unique within your field. Try to share important information but don’t go too in-depth unless the brochure is focused on a specific topic. You want to use your brochures to entice patients but don’t want to lose their interest. Organizing information with headers, boldened text and bullet points can help to make the content easier for new patients to absorb. Be careful when using medical terminology. While it may be necessary for brochures on certain procedures or products, try to use layperson’s terms whenever you can so that you can keep your audience’s attention.

Practice Information

With your brochures, you will want to create a personalized experience that draws new patients in and makes them want to choose your office over others offering similar products and/or services. Telling them more about the doctors in your office as well as other staff can help to make your practice stand out. It is also essential to include information on where your office is located and where patients can call or email to get in touch with you. You want to make it easy for them by providing a one-stop shop within your brochures.

When patients are first visiting your office, they may be unsure if they will go with you in the long-run. A well-thought-out brochure, with a design that captures their attention, could pique their interest in what you have to offer or get them to refer you to their friends or family members. Brochures can be an important part of communicating what services and/or products you have to offer, as well as where to find and how to get in touch with you. This is why it is important that you choose a design scheme, fonts, images, content and other elements that make the brochure distinctive.