Important Design Tips to Remember When Choosing New Signage
Getting your business noticed is easy as long as you are using the proper signage. Too many businesses fall victim to poor advertising which results in a loss of customers. If you’re looking to gain new customers and get your business noticed, then consider some new signage. A fresh look with a powerful message is just the refresh your business needs. Here are six design tips to remember when choosing new signage.
1.) Choose Colors That Match Your Brand
By this point, your brand should have a set of colors that goes along with it. These colors should compliment each other but also be a little bit unique. The goal here is that someone can look at a certain set of colors and recognize it as belonging to your business. If you think of the top brands in the world, you’ll likely be able to think of a color palette that goes with them. When creating new signage, utilize those colors so people can instantly connect the sign with your brand.
2.) Pick An Easy to Read Font
When choosing new signage, you’ll want a font that’s clean and easy to read. Your business might already have a font that they’ve been using. If it translates well to a signage, use it. You’ll also want to pick a font that’s a little more unique than a basic one like Times New Roman. You’ll want a font that pops a little.
3.) Can Your Sign Be Seen From Far Away?
When designing new signage, you’ll want to make sure that it can be read from far away. If you are planning to have a billboard marketing campaign, then you’ll want to choose a font that will be easily recognizable and easily read. If something is too hard to read, people won’t bother to read it.
4.) Less is More With Signs
Sometimes less is more and you’ll need to condense the words on your sign to make sure there’s room for everything to be read from a distance. People in general have short attention spans. They don’t want to read long drawn out sentences.
5.) Grab People’s Attention Quickly
You only have a few seconds to get your message across before someone moves on. Therefore, you need to make your message pop quickly, and you need to make sure it stands out in the minds of those who see it. To do this, you’ll want to use a creative font, the right colors, and a message that grabs the reader’s attention.
6.) Have a Strong Call to Action
Make sure to include a strong call to action when designing your sign. People like to be told what to do when looking at advertising. If a sign is too vague, the message will be lost on them. That call to action can be telling someone who to call, where to go, or to utilize a new service.
Overall, a well-designed sign will get your business far. The right sign can make or break a business, and that’s why it’s important to choose a reputable place. The right kind of place will choose a creative design that’s not only attractive but is properly placed to maximize results.