Important Design Tips to Remember When Choosing New Signage

To enhance visibility and draw attention to your business, utilizing effective advertising strategies, such as advertising in airports, can be highly beneficial. One impactful method is investing in custom digital signs, crafted by renowned sign-makers like those at https://butlersigns.uk/. Many businesses suffer from ineffective advertising, leading to customer loss. If you’re aiming to attract new customers and elevate your business presence, exploring innovative options like custom digital signs for retail stores is a wise choice. A fresh and compelling design with a powerful message can provide the rejuvenation your business requires. Consider these six design tips when selecting new signage for optimal results.

1.) Choose Colors That Match Your Brand

By this point, your brand should have a set of colors that goes along with it. These colors should compliment each other but also be a little bit unique. The goal here is that someone can look at a certain set of colors and recognize it as belonging to your business. If you think of the top brands in the world, you’ll likely be able to think of a color palette that goes with them. When creating new signage, utilize those colors so people can instantly connect the sign with your brand.

2.) Pick An Easy to Read Font

When choosing new signage, you’ll want a font that’s clean and easy to read. Your business might already have a font that they’ve been using. If it translates well to a signage, use it. You’ll also want to pick a font that’s a little more unique than a basic one like Times New Roman. You’ll want a font that pops a little.

3.) Can Your Sign Be Seen From Far Away?

When designing new signage, you’ll want to make sure that it can be read from far away. If you are planning to have a billboard marketing campaign, then you’ll want to choose a font that will be easily recognizable and easily read. If something is too hard to read, people won’t bother to read it.

4.) Less is More With Signs

Sometimes less is more and you’ll need to condense the words on your sign to make sure there’s room for everything to be read from a distance. People in general have short attention spans. They don’t want to read long drawn out sentences.

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5.) Grab People’s Attention Quickly

You only have a few seconds to get your message across before someone moves on. Therefore, you need to make your message pop quickly, and you need to make sure it stands out in the minds of those who see it. To do this, you’ll want to use a creative font, the right colors, and a message that grabs the reader’s attention. If you want to keep your staff, customers, patients, or visitors safe from the spread of COVID-19, these social distance signs in the UK will remind them to keep their distance.

6.) Have a Strong Call to Action

Make sure to include a strong call to action when designing your sign. People like to be told what to do when looking at advertising. If a sign is too vague, the message will be lost on them. That call to action can be telling someone who to call, where to go, or to utilize a new service.

Overall, a well-designed sign will get your business far. The right sign can make or break a business, and that’s why it’s important to choose a reputable custom wholesale yard signs printer. The right printing company will choose a creative design that’s not only attractive but is properly placed to maximize results.