Marketing is a difficult task for many businesses. It’s not always easy to know where to start and what steps to take to increase visibility and grow your business. Fortunately, there are plenty of marketing tips out there that can help you achieve success! The following tips can help you market your practice and increase revenue if running a family dentistry practice.
1. Build a Strong Website
Starting with the basics, you need to ensure your website is fully optimized for mobile and desktop use. It should be straightforward for patients to access your practice’s location, hours of operation, reviews page (if applicable), appointment request forms, etc. Having a blog on site will also help drive traffic back to the site as well! According to https://alluredental.com/dental-implants/ to develop the best possible website for your family dentistry practice, contact a professional web design company.
2. Utilize Social Media
Social media platforms like Facebook, Twitter, and Instagram can be used to increase brand awareness. You should set up your profiles on these websites and any others relevant for marketing purposes (Pinterest, Snapchat, and YouTube ). Post at least two times per day if you’d like the content to gain visibility among your followers. Additionally, make sure you engage with your audience and respond to all comments/questions promptly!
3. Offer Your Services Online
More and more customers are shopping for family dentistry services online. This means you need to start offering your services online too! One of the most effective tools is a service-booking website like Zocdoc, Porch, or Vitals. Patients can use these platforms to search for dentists in their area that offer the services they’re looking for. Once a patient finds your profile and reviews the website, you’ll be able to capture their contact information so that you can follow up with them!
4. Implement SEO Strategies
If you want your website to be visible online, it needs to rank well in search engine results. Search Engine Optimization (SEO) is a marketing technique that will help improve the ranking of your family dentistry practice and drive more traffic back to your site, local Birmingham SEO services can work with you on this one!
5. Hold Free Educational Events for the Community
Providing educational events to your local community can be a great way to establish yourself as an authority in your field. It will also help build rapport with patients and increase their loyalty toward your practice! Offer free workshops on topics like proper oral hygiene, how to take care of braces or what you should do if you experience a dental emergency. Whatever you do, make sure it’s of value to your potential clients, and they’ll be more likely to remember the event when searching for a dentist in their area!
6. Offer Incentives to New Patients
A common marketing tactic is to offer incentives and discounts for new patients. People love getting a good deal, so offering them something special will make your family dentistry practice more attractive to potential customers! To get started, you’ll need a referral program set up on your website’s blog or contact page. Then, set up a sign-up form on your website and ask for the patient’s name, email address, and phone number. Once you receive their information, it will be added to your list so that you can contact them later down the line!