6 Tips for Using Promotional Products to Grow Your Business

With so many businesses focused on technical solutions to promote their company, you may think that promotional products are an outdated idea. But you’d be surprised to find out how much of a positive impact they can make when it comes to your brand! Promotional products can and will make a lasting impression on both current and potential customers. Continue on to learn six tips for using promotional products to grow your business.

1.    Choose the right product

It may seem like a no-brainer, but too many businesses don’t choose the right promotional product to represent their brand. As an example, if you are promoting your local fitness classes, you wouldn’t want to purchase promotional mouse pads or stress balls to give to customers. You’d want to choose drawstring backpacks, t-shirts, water bottles, or towels-items that go along with your goods and services. Don’t confuse your customers with the wrong product, especially when you have so many promotional products to choose from!

2.    Use them as rewards

The best customers are repeat customers. Do you have clients who use your services time and again or who often send new customers your way? Say thanks by sending them a promotional gift to show your gratitude. This allows you to keep their loyalty in the future. Plus, your product may spark a conversation between your client and someone else, giving your brand even more recognition.

3.    Use social media to your advantage

Social media can be a powerful tool when you’re trying to market your business. It’s a great place to promote your brand as little or as often as you want to. Family, friends, and repeat customers can also advocate for your business through social media. Customers who have had a great interaction with your company will be happy to promote your brand to friends and family.

Use social media to give away a certain number of promotional items to customers. For example, consider holding a small contest to give away 100 promotional items to the first 100 commenters. You could also do one large giveaway by providing a gift certificate along with a promotional item as a prize. The winner will likely announce that they have won on their own social media channels, pushing your brand even further. You’ll gain exposure and new followers for sure.

4.    Use the items as gifts

The best thing about promotional products? Everyone loves them, even your own employees. A quality promotional product is a great way to show your employees that you appreciate their hard work. You can also give them away to the different vendors you use to say thanks. Most employees will either wear or use the item you give them in their spare time, which is the perfect opportunity for exposure. Look for promotional items that you know will be useful, such as clothing, drawstring backpacks, coffee mugs, and pens.

5.    Make it personal

Don’t hesitate to purchase a couple of different promotional items in order to get a little more personal. Having a variety of products for potential clients or vendors to choose from will make them linger just a little bit longer at your table at a craft fair or the local trade show. Make it even more special by handing the item to them personally after you’ve discussed your goods and services with them.

6.    Know your audience

If you’re promoting a serious company, look for promotional products that reflect this sentiment. If you don’t mind some laughs when potential customers see your brand, consider giving away promotional products that make people laugh. Knowing your audience will help you find the right products that will bring in more business, sales, and revenue in both the near and distant future.