Many small businesses, especially in smaller towns, might be a bit hesitant to pay for local TV advertising, as they often believe that it has no value. However, there are many reasons that TV advertising can attract local clients for businesses of all sizes in both major and smaller cities. Here are seven of the most vital reasons.

1- Increases Name Recognition

First, local TV advertising helps customers remember your business’ name, especially if it airs during popular slots like sporting events and the local news. If they’re looking for a business, they’re likely to remember one that’s advertised on television.

2- Serves as a Reminder

Especially in smaller cities or markets, potential customers might know that your business exists when asked but they might not think about you right away. Seeing an advertisement on television might cause them to say, “Oh, I haven’t been there in a while! I should go this weekend.”

3- Allows Customers to Support Local Businesses

Many people like to support local businesses owned by members of their community but if they don’t know a company exists or don’t think of it, they may end up getting what they need from an online retailer like Amazon instead. Reminding everyone that they can get what they need from a local retailer can be a great way to boost sales.

4- Can Lead to Increased Website Traffic

A customer who sees your advertisement on local TV might end up searching Google or Bing for your business, which will lead them to your website, and eventually, they’ll find out that you have a local store where they can purchase the items they want immediately and without having to wait for a package to arrive. This is perhaps the most important incentive for customers to shop locally.

5- Leads to Higher Reach

Through most advertising methods, your reach will be limited to the metropolitan area in which the store is located. However, by advertising on local television, your commercial will be shown regionally and will therefore be seen by a higher number of people than would otherwise see a local billboard or other form of advertising.

6- Offers Credibility

Local TV advertising will also make your business appear more credible. Customers will immediately recognize that your business has enough to afford advertisements and is therefore probably not a fly-by-night operation or a scam, as most scammers wouldn’t pay enough to have their commercials broadcast.

7- A More Relatable Approach

Unlike advertising online or through other mediums, television commercials allow you to tailor advertisements to local needs, interests, and concerns. A business in a Spanish-speaking area, for example, can reflect that in advertising, drawing more customers.

These are just a few of the reasons why businesses of all sizes across the country, regardless of how big their city is, can attract local clients by advertising on television. As local clients are the backbone of every company, keeping a strong consumer base in the area can make or break a business. Local TV advertising offers specific targeting, allowing businesses to reach audiences within a particular geographic location or niche area.