Building a Professional Website
To help you build a professional website that will get the attention of potential customers and lead them to your company, Jordan Sudberg offers seven steps to building a website that is both attractive and effective.
In this article, Sudberg walks through the steps to building a professional website from start to finish so that anyone can follow along with their favorite platform. Read on to learn how to create a powerful and interesting online presence.
Why should you build a website?
Websites give your business an online presence, and they can be a powerful tool for marketing.
With digital marketing, you can reach direct leads interested in your business. You can also target your audience more precisely than conventional methods.
You can put important information about your audience and use that information to shape your marketing campaigns.
It makes it easy for you to reach the right people with one click of a button.
Defining your audience
Define your audience. Consider your potential clients and what they’re looking for. Research the demographics of your current and past customers to find out what they like, what they’re interested in, where they go online, etc. This is a great way to get a sense of how to segment your audience so you can get them with the right content at the right time.
How to find a domain name
Before setting up your website, you need to find a domain name. You will want to choose an easy spelling name and not too difficult for people to remember. If your company has a physical location, think about the address of your building or storefront. That is usually a good place to start with a domain name. If you do not have an address yet, use something similar like “businessname.com” or “companyname.com” to get started on your website before purchasing the domain name.
Choosing the right platform for your business
You’ll want to choose a platform that is right for your business. When you’re deciding on a forum, Jordan Sudberg stresses that you think about the content you will be providing and the business goals you need to accomplish. If you are looking to establish your company’s online presence, you should use platforms like Facebook or Instagram. These platforms are more visually focused and allow for an easier flow of content. For those who want more professional users who are willing to pay more, there are many different websites available such as Shopify and WordPress, that could help you achieve your goals.
Designing your website
This step is the most important step of them all. You want your website to be attractive and interesting, so make sure you have a solid design in place before you start building it.
In this step, you will decide on the features and functions of your site, picking what to include or exclude based on how your site will function. Think about what type of content you should consist of and how often people will need to use that content. What are the things that people will find difficult?
This step also includes choosing between different platforms such as WordPress or Shopify.
The next step is choosing a domain name for your website. Make sure to register your domain name as soon as possible because there’s no going back once it’s registered!
This step includes picking a hosting company for your website, which can get pricey depending on the size of your site and the number of visitors per month.