Running a restaurant is tough. It’s one of the hardest businesses that you could possibly start, and certainly not one that’s for beginners. One of the hardest parts of opening a restaurant, especially in a major city where there might already be a big foodie scene, is standing out from the crowd. Here’s how you can elevate your restaurant above the rest.
Offer the best quality food and drink
While profit margins are important, quality is what will set you apart from other restaurants. You might wish to offer farm to fork dining or organic only ingredients, so people who are concerned about the planet and animal welfare can dine out with confidence. The right drinks are important too. There are a few places to buy craft beer online that offer quality brews your customers will love, and you should consider hiring a sommelier to serve your wine.
Focus on your exterior as well as interior
A lot of restaurateurs spend months getting the interior just right, but from the outside, the restaurant is badly signposted or just looks bland. Your kerb appeal is essential for bringing people in, especially if your location isn’t perfect, so make sure you get a great sign and design your exterior to be beautiful.
Choose the right name
A lot of us are guilty of ignoring certain businesses because their name just doesn’t appeal. When it comes to restaurants, you need to avoid common business naming mistakes, or you risk turning people off before they come through the door. Simple, short and elegant names will appeal to most customers. Avoid puns and weirdly spelled names.
Offer cuisine that’s unique and suitable for the area
There’s no point opening a vegan restaurant if there is already one in your small town or putting a sushi bar in an area where burgers are more likely to be in demand. You can stand out from the crowd by being the first restaurant in the area to offer your cuisine or concept, and you’re more likely to find that locals are excited and lining up to come in.
Adapt to changing times
It’s important to be flexible when you run a restaurant. For example, in the past year, a lot of restaurants have gone from dine in to offering takeaway meals, to reflect people’s changing lifestyle. To stay ahead of the crowd, you need to:
- Tweak your menu and be prepared to remove dishes that aren’t working
- Take customer feedback on board
- Appeal to the kind of customers who come to your restaurant – i.e. groups, couples, families
- Not be afraid to take measured risks when needed
It’s not always easy to make these kinds of decisions, and as a restaurateur, you’ll need to have that flexibility and be able to adapt to stay at the top of your game.
If you want your restaurant to stand out from the crowd, follow the tips above to attract more people to your eatery and make sure it stays at the top of local listings.