At present, more dentists are losing confidence in the industry compared to last year. A large contributing factor is the worsening economic conditions which are a confounding factor. On one hand, returning clients might be eroding. Due to layoffs and downsizing, customers may be trying to save as much money as they can or they might lose their dental benefits entirely. Fortunately, around 13% of US patients report that the cost barriers for dental care without insurance are simply too high, which is around twice as much as the 4-5% reported for other healthcare services.

On the other hand, finding new clients is also troubling. Less foot traffic could mean less revenue and referrals and slower growth of the practice, which also undermines revenue. Furthermore, nearly 1 in 10 Americans change homes every year—often focusing on home improvements like closets in Asheville—which further compounds the issue of finding new patients.

Fortunately, marketing could cover both finding new customers and lessening returning customers. With marketers like the Dental Marketing Guy, getting a website designed with SEO and AI is easier than ever. Not only does this increase your practice’s visibility, but it also reinforces your brand to existing customers and might spark more referrals. Ultimately, to keep up with the changing consumer habits of modern times, taking advantage of a website is the best way to go. 

Source: Dental Marketing Guy