Importance of Copyright and Trademark in Business
The protection of intellectual property rights is as important as the market wants it to be. Businesses of all sizes rely on copyright and trademark to protect their valuable intellectual property. Without them, they can lose their unique edge in the marketplace. In this article, Jordan Sudberg discusses the importance of copyright and trademark in business.
1. Provides brand uniqueness
According to Sudberg, the popularity of a product or service is largely determined by its unique brand. This is because it attracts customers with its unique selling proposition. If many competing brands have similar selling propositions, customers will be confused and will not choose to buy from them. Therefore, providing a brand uniqueness is essential for the business to thrive in the market.
2. Protects against infringement
The protection of intellectual property rights helps prevent others from stealing or copying their products or services and using them without their permission. To prevent others from stealing or copying their products or services, they need to register trademarks or copyright with government agencies such as the United States Patent and Trademark Office (USPTO). The registration of trademarks protects one’s trademark rights and prevents others from using the same trademark name on their products. Copyright protects one’s intellectual property rights and prevents others from copying their intellectual property.
3. Easy for customers to find
To promote their business, they must give their customers easy access to their products and services. This is what makes them find them easily in the market. Customers will always get confused if they have to search for their favorite brand of coffee or toothpaste in a store. Therefore, providing easy access to the customer’s products and services is essential for the business to thrive in the market.
4. Prove valuable assets
The protection of intellectual property rights also helps prove their valuable assets in the marketplace. The owner of a business should protect his intellectual property rights to use them as a bargaining tool when purchasing other products or services from others.
5. Proper advertising
Advertising is one of the most important ways to promote their business and make it popular among customers. The protection of copyright and trademark helps protect the value of their advertising campaigns by preventing others from copying and using them without their permission.
6. Easy communication tool
The protection of intellectual property rights helps to allow easy communication between business owners and customers. For example, if they are selling clothes, they will have to provide their customers with easy access to their products. They can do this by providing them with a website on which they can see the products they want to buy and communicate with them regarding their purchase.
7. Proper planning
Jordan Sudberg believes that business owners must protect their intellectual properties to avoid any legal issues. This can be achieved by ensuring that intellectual property rights are properly protected before being used in the marketplace. For example, it is essential to check if an advertisement they have made is being used illegally before they start selling their products or services.
In conclusion, the importance of copyright and trademark in business cannot be overstated. The protection of intellectual property rights helps safeguard the value of the business and make it popular among customers. Therefore, businesses must protect their intellectual property rights before being used in the marketplace.