Making a Sales Pitch
As a salesperson, you need to be able to pitch your product or service to as many people as possible. This includes people who don’t know you, clients of other businesses, and potential customers further down the decision-making ladder. A good pitch should convey your enthusiasm for the product or service and convince the other party that it’s what they need.
Elements of a good sales pitch:
Style
A good pitch should be brief and to the point. Please don’t throw in extra information that’s not relevant because it can sidetrack your audience and make them lose interest. Use an outline to ensure that you don’t forget any important points and that you’ve included everything you want to say.
Info and stats
To convince your audience, you need to let them know exactly how beneficial your product or service is for them. Keep statistics handy to demonstrate precisely how helpful something is compared to others. Avoid comparing others’ products unless they are already established as inferior; this keeps potential customers from thinking negatively of any other businesses they may be associated with in the future.
Be enthusiastic
Jonathan Osler San Francisco insists that you make sure the other party knows you’re enthusiastic about what you’re selling. There will be more people than places to sit, so enthusiastic audiences will experience a boost of energy from your presentation and will be more likely to buy from you.
Know your audience
The exact sales pitch works for every customer. If you’re selling to the public, you should use a different tone than selling to businesspeople. However, if you’re selling to customers who don’t know about your products or services, it can be tempting to sound like you have similar interests. While this is an excellent way to show them that you understand them and are a good fit for their needs, it may be false in some cases.
Keep it short
People have short attention spans, so you want to keep your pitch as short as possible. When giving a presentation, the best way to phrase it is the first time you hear what you’re saying. Jonathan Osler San Francisco recommends making sure that you know exactly what you want before starting a presentation.
Importance of making a sales pitch
1. A good sales pitch can make a sale even if the product isn’t selling.
2. It is an easy way to present your service or product without them having to learn about it in the first place
3. It creates a network of other people that you can reach into at any moment
4. It will make you more confident with your product or service in the event of a sales meeting or for other purposes.
5. Make sure you pitch well so that people will want to consult you for more information.
6. It will help you develop your product or service in the future, as well as give it a boost in sales.
7. If you need to re-pitch a product that is sold out, it will be easier for you to do so because you have had practice in the area.
How to make a sales pitch
1. Have a goal and planner outline of what you want to say before you start talking. This will help keep your thoughts together and keep you on track. You can always go off-topic if something has been said or asked that catches your attention, but make sure to come back on the topic quickly.
2. Be enthusiastic but not over-enthusiastic. You want to be excited about your product or service, but you don’t want to be so excited that it comes across as suspicious or fake
.3. Be confident in yourself and your product or service. The more confident you appear, the more people will believe in what you’re saying, and the more they will want to buy
4. Keep it short and straightforward. You want to keep your product or service simple to explain what it is and why people need it quickly.
5. Be friendly and open. Try to put the audience at ease by asking them questions and letting them know you’re a good fit for their needs.
6. Be flexible and calm, but have a plan B in case plan A doesn’t work out the way that you thought it would
A good sales pitch gives you an upper hand in the business world. It can make your product or service more desirable to potential buyers, and it’s easy to put together, so you don’t need to worry about not having enough time to practice. This can also be used for presentations with big groups, but it is always good practice to know your audience before you go into a big presentation.