Marketing Tactics for Public Schools
How do we increase the student population in public schools? For this to happen, we need to apply some tactical marketing strategies. Whether we send out mailers, describing all of our academic improvements, or curricular amenities, and improved athletic teams. Does our school accept voucher enrollment? Jonathan Osler is a huge proponent of this practice. By allowing students that are living in economically depressed neighborhoods where there is not a focus on math and science courses as in other school districts? Considering most everything around us these days are at our fingertips, go virtual, create a website where we can see, and experience what our kids will show outside photos of the school. Will there be enough parking for students? rather than just reading about everything, show us. Be proud, announce new science lab equipment. Showcase brand new state-of-the-art computers. Use demos to further illustrate what offerings to students there are. Be bold and put up “Apply Now,” and “Sign Up Here” signage. Continuing with our marketing tactics to showcase our efforts in achievements of academia, print ads are being placed in local Valpak that are delivered weekly. Direct mail does work from time to time. Just as robocalls do. Write up a quick, snappy script for someone to read and put the recording to work. Plan an open house to meet both students and parents before the school session begins. Set up a refreshment area, and have presenters verbally discuss, as well as using PowerPoint, what is all offered and how their school is the best school to choose. Jonathan Osler began his career as a student teacher twenty years ago. He is very passionate about his career and strives to make a difference in his students’ lives. Since becoming a teacher, Osler has been passionate about making a lasting impact on the people he teaches every day.
There are many ways to invite new and returning students to enroll and attend at these schools. Send out mailers. Create an interactive website. Put ads in Valpak’s that are delivered weekly thanks to our neighborhood mail carriers. Hold a meet and greet to familiarize and identify with students and parents. Engage and illustrate a new course curriculum. Take them on a guided tour of computer labs, the science lab, and or math lab. Will there be a new baseball field, or track, perhaps a weight room that has become state of the art? Show it off. Though, if touring all the campus has to offer is not an option, put on the webpage, or script it for a recorded message utilizing the robocall options. All that is needed is a little creativity and a lot of imagination to obtain the desired effect of high student enrollment. Especially if participating in the STEM voucher program, highlight this fact. Welcome, all the students as possible. It will help with future funding allocated by the government. Public schools sure have changed for the better over the passing decades.