Smile Direct Club’s partnerships enable the acclaimed dental care company to roll out its highly sought-after clear aligner therapy.
Over the last year, Smile Direct Club has rapidly scaled its partnerships and collaborations to expand its reach across the United States and further afield. Smile Direct Club has formed these partnerships in an effort to make clear aligner therapy both accessible and affordable to everyone, everywhere. Among these new partnerships, Smile Direct Club has joined Ortho@Home, a teledentistry orthodontia program that offers convenient, affordable, and remote orthodontic care to consumers who otherwise wouldn’t have access to high-quality dental treatments. Smile Direct Club’s commitment to offering inclusive, accessible dental care aligns perfectly with the Ortho@Home mission.
As of May 2020, Smile Direct Club began working with Anthem Blue Cross and Blue Shield to offer Ortho@Home aligner therapy on Anthem’s Dental Prime and Complete Networks. The partnership enables Smile Direct Club to offer its convenient and affordable dental care solutions to Anthem members and extend its dental professional opportunities to orthodontists in Anthem’s affiliated network.
“We are thrilled to join Anthem’s Ortho@Home program, allowing its members to now access our clear aligner therapy with in-network coverage, providing for an even more cost-effective way to achieve a straighter smile,” says Smile Direct Club’s CEO David Katzman. “Now more than ever, we see the demand for our telehealth platform as we maximize convenience and allow consumers to safely access dental care while minimizing exposure to others. We are proud to join this program and ensure consumers have the choice to access premium oral care solutions safely and remotely.”
Licensed orthodontists from Smile Direct Club, Anthem Blue Cross, and Blue Shield (Anthem) offer remote dental care to customers in need of clear aligner therapy in the U.S. Collectively, the three dental care companies offer the ultimate in oral care, seamlessly integrating orthodontic provider options with huge discounts off of retail pricing. Ortho@Home customers save up to 60 percent on orthodontic care and are likely to receive treatment three times faster than they would if they visited traditional orthodontic practices.
“Anthem is committed to providing our members with more convenient and affordable care options,” says Scott Towers, president of dental and vision business at Anthem. “Our partnership with Smile Direct Club is an example of how we are improving member access to quality dental care and meeting the growing demand for remote [options]. Through our Ortho@Home program, we will reduce the amount of time members must spend away from work and their families, freeing up their schedules and reducing health care costs.”
Smile Direct Club’s Clear Aligner Therapy
Thanks to Smile Direct Club’s strategic partnerships and collaborations, hundreds of licensed orthodontists and dentists around the world now prescribe Smile Direct Club’s clear aligner therapy. Customers can book a free 3D image appointment, which Smile Direct Club’s licensed orthodontists use to prescribe custom-made clear aligners should the customer decide to book a treatment plan. Alternatively, prospective customers can order a doctor-prescribed, easy-to-use, remote impression kit to create a mold of their teeth. Customers can then post their impressions to Smile Direct Club, who will produce their custom clear aligners.
Traditional or Nighttime Aligners™?
Customers can opt for Smile Direct Club’s traditional aligners or Nighttime Aligners™. The traditional aligners require 22 hours of daily wear and gently shift the user’s teeth over four to six months. Users can remove the aligners when they are eating, drinking, and brushing, making them much easier to manage than traditional braces. These aligners are ideal for customers who are looking for a quick solution, perhaps in time for an important event such as a wedding or graduation.
On the other hand, Smile Direct Club’s Nighttime Aligners™ offer a gradual teeth straightening solution. Customers only need to wear the aligners for 10 continuous hours each night to straighten their teeth over around 10 months. While the Nighttime Aligners™ require a few extra months to straighten teeth, customers only need to wear the aligners in the comfort of their homes during the night. This makes the aligners particularly ideal for those who communicate heavily during the day, such as those who work in call centers, stores, or team-driven offices. Also, though Smile Direct Club designs the clear aligners to be as subtle and aesthetically pleasing as possible, those who are most image conscious will bolster their confidence by not having to wear their aligners to work or school.
Meanwhile, traditional braces must be worn 24/7, cost up to 60 percent more, and require a much longer time to take effect. Usually, dental customers wear braces for around 18 months to achieve their desired results.
About Smile Direct Club
SmileDirectClub Inc. (Nasdaq: SDC) (“Smile Direct Club”) is an oral care company and creator of the first medtech platform for teeth straightening, now also offered directly via dentist and orthodontists’ offices. Through our cutting-edge teledentistry technology and vertically integrated model with all aligner products made in the United States, we are revolutionizing the oral care industry, from clear aligner therapy to our affordable, premium oral care product line. Smile Direct Club’s mission is to democratize access to a smile that each and every person loves by making it affordable and convenient for everyone. Smile Direct Club is headquartered in Nashville, Tennessee, and operates in the United States, Canada, Australia, New Zealand, the United Kingdom, Ireland, Germany, Austria, Hong Kong, Singapore, and Spain.
As of January 2020, Smile Direct Club also expanded its product lines, introducing a one-stop-shop oral care solution, promoting the ultimate in oral care and hygiene. The complete package combines LED teeth whitening pens, whitening toothpaste with fluoride, patented electric toothbrushes, water flossers, and SmileSpa™ cleaning machines, which are ideal for clear, plastic aligners. Smile Direct Club’s dental care products are available exclusively at Walmart stores throughout the U.S. and online at SmileDirectClub.com.