The roofing industry is very competitive. This means you must do what it takes, to ensure your company stands out from others. There are a variety of ways, to impress home or business owners, to increase the likelihood of gaining sales. The following are six top sales tips, to help roofers improve their sales performance. These tips will help create the professional image that you may need for your business.
Educate the Homeowners
Educating homeowners about the method of roofing, expectations, and the importance of materials and professional craftsmanship is critical. It is always important to use easy-to-understand roofing words and phrases. To better identify different areas of the roof, comparisons should be used. It will help homeowners understand ideas for roofing. Explain in depth each stage of the roofing process. Consider pointing out the parts of the roof that are damaged and need work. Show courtesy when teaching and actively listen to their concerns. This will help ensure the client feels relaxed or at ease.
Explain the Uniqueness of your Company
You should emphasize to homeowners what makes your company different from competitors. Consider communicating a unique quality about your business, such as the prices, reputation, and services. Have customers to view online positive testimonials or feedback, from existing customers. This will establish trust with the homeowners and positively impact your sales conversions.
Use a Variety of Videos and Roofing Apps
Consider using roofing apps and videos to educate homeowners. This will help guide them in making a sound decision. They will be able to view the various shingles available and the products that are appropriate for their home. Roofing apps, such as pitch gauge and iroofing, will also provide accurate estimates and impress homeowners overall. YouTube videos can be used to highlight the benefits of specific roofing products, which can add a professional touch to your presentation.
Provide Warranty Options
Inform homeowners about the warranty options you have available. This will help calm their worries and fears. It will also increase the likelihood of you gaining a sales conversion. Reassure homeowners you will be there for the long haul. This will put their minds at ease, and build their trust as well as their loyalty. Your sales will drastically increase.
By actively listening, you will be more productive and effective at marketing your roofing services. Listen to any questions or concerns about their roof. This will ensure homeowners that you really care and want to help alleviate their issues. By listening effectively, you will have a clear view of their dilemma and will be able to learn how to fix it. If possible, create a fast process, to help quickly resolve their roofing issues.
Present a Professional Image
In order to be efficient in selling your roofing services, it is important to present yourself as a professional. This includes the music emanating from the speakers of your trucks. It also includes the type of clothing you wear. It is important to dress appropriately, by putting on professional attire. Design a logo and consider adding it, as well as the company’s name, into apparel. Consider creating business cards, video presentations, and sales materials, such as brochures. Also add the logo on all of your sales material. Be sure to have a business email as well as a phone number. Consider using a business domain instead of a gmail address.
Also, be respectful to homeowners as well as their property. Be sure the work site is as organized and clean as possible. Keep a positive demeanor at all times. This will leave a positive impression, help build homeowners’ trust, and increase the likelihood of gaining future sales.