How Your Brand Can Connect with Gen Z

As 40% of the US consumer base, Generation Z is a force to be reckoned with in the nation’s economy. By 2031, their global income will eclipse that of Millennials. Beyond their size and spending power, Gen Z is also a diverse one, with 48% being non-white and 20% belonging to the LGBTQ+ community. They

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Making a Sales Pitch

Making a Sales Pitch As a salesperson, you need to be able to pitch your product or service to as many people as possible. This includes people who don’t know you, clients of other businesses, and potential customers further down the decision-making ladder. A good pitch should convey your enthusiasm for the product or service

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