Branding is an effective marketing strategy that is a direct reflection of a business’ identity. And given its impact, then signage is a sure way of passing the message and reach a big audience. It is one of the useful means of furthering the marketing engagement.
Signage is a creative product embodying a particular color theme, fonts, design, and marketing message. And from the conception to the installation of the signage, some factors must be addressed, whether the sign is meant for the launch of a new product or service, is for setting up in a new location, or a vibrant replacement of the old signage.
- First Impression Matters
If you are a first when it comes to what you are offering, then you will face little to no competition. Thriving in the business world is all about knowing how to stay a step ahead of your competitors, and this means pulling all the necessary shots. Regarding the signage, you should have fresh, out of the box idea that not only resonates with the target audience but also reflects the business in the best possible way.
- Have A Theme
Everything from the message to the fonts and the color choice should be based on a well-thought-out theme, and also your website branding; built by a credible web development company. Not only should the signage have a color scheme that makes it noticeable, but the fonts should be eligible, and the message layout done in a matter that allows for a quick read and comprehension. All these are factors that will ensure that the sign has a definitive impression to all that look at it.
- Size And Design
Opting for signage is all about business branding and marketing; therefore, the sign should send the right information and make the right impression. Such goals have a thing to do with size and overall design. If the signage is too large or too small or even not clear, then it will be a pointless investment. The size should be based on is placement. For instance, a sign that will go up at a road junction on a slow street can be small, but the same size will not work for something that is to be put on a building located adjacent to a busy highway; this should be big and done in vivid colors and fonts.
- What Materials To Use
When it comes to the materials, you have to contend with the base material, the lettering or graphics materials and the substrate. For the graphics, the signage can be done with foam, converse, metal, wood, or plastic and then there is the substrate material with is the backing for the graphics or lettering. The same elements will also be what to consider as the base platform for the sign. In most cases, an experience signage maker will be able to help you know the benefits of each material and assist you to make the final decision.
- Type Of Sign
The sign you want to be created for your business should reflect the company’s and industry’s culture. It also should deliver on its primary objective, that of having maximum visibility to advertise and market the business. As such, the type of signage you settle for will influence the level of visibility to benefit from using the sign.
For instance, a wall sign placed on the company’s building will help establish a clear link between it and the business. Another example is pole signs; these are perfect for ensuring that you have something that is visible from a distance. The digital age gives us electronic message centers which are digital signage with dynamic marketing strategy and tend to outdo the rest but do not come cheap.
- Determine Your Signage Budget
Investing in signage comes at a sizable expense that any business will have to accept; the costs vary considerably based on the type, size and design of the sing, materials used and intricate touches such as illumination among others. Therefore, deciding on what to pick is often subject to how much is available for the said investment.
Keep in mind, that it will be an investing whose ROI will be significant if it is done right, returns that the signage can generate for years. For instance, the digital signage options are perhaps the most creative as they are expensive; but investing in such signage can be done based on a payment plan that is spread over several years for as long as the signage is up and operational.
- Permits And Restrictions
As you decide which signage to pick for your company, keep in mind that most states, cities, and towns have regulations in place that govern the type and size of signage businesses can use. Therefore, picking the business signage will be a process that requires you to secure a permit approval and the knowing how to navigate the local signage zoning guidelines and restrictions as set by the local municipalities or authorities. Therefore, be familiar with the municipal code regarding the signage size, design, massage, placement, and illumination and use this information to make an informed choice.
- Location, Mounting, and installation
Will the sign be put up in an area with heavy or slow traffic? Will the traffic by heavy vehicles, standard cars, or pedestrian traffic? Do you plan to place the signage on a building or mount it on a roadside pole, or to have it indoors? The location you will install the signage will influence your choice. Moreover, you also have to factor in the mounting and installation logistics, and safe and secure the sign will remain once it is in place.
- Consider Durability
Since the signage is an investment that comes at a significant cost, then your efforts to ensure you get something that is visible should also be in tandem with durability; this is non-negotiable. What you settle for should withstand the elements and have a slow rate of normal wear and tear. In short, you should go for a sign that lasts for years without losing is form and aesthetics. Durability will mean that the signage should be made from sturdy, high-quality materials and expertly installed or mounted ready for the long haul.
- Leave Room for Flexibility
In closing, success comes from knowing how to leverage today while being optimistic about the future; however, nobody really knows that is to come. For instance, businesses once did massive print billboards and today what is in place are huge digital displays. In short, tomorrow may be a different ball game that rewrites the rulebook on what is possible with signage. Therefore, give preference to signage options from an electrical signs company that afford you flexibility regarding updates when they become necessary