Wellness products can make a world of difference for people looking for alternative, natural treatments for pain, stress, anxiety, and other ailments. However, most people might not know where to turn to to find high-quality wellness products. Here are 4 marketing strategies you can use to help educate and draw customers to your wellness products to help boost sales.
1. Consider Using Influencers
Bloggers have come a long way from writing about their day and blogging about different products to being beloved and trusted members of online and social communities. Today, influencers play a vital role in marketing, allowing customers to trust certain products, help attract attention to a certain niche product or topic, and ultimately promote your products to a loyal audience.
Send some wellness products, from CBD to hemp and more, to an influencer or consider a professional brand deal to help market your product to audiences. Make sure your influencer is known in a certain wellness area. For instance, if you’re the creator of a certain CBD oil, perhaps you can reach out to an influencer who promotes CBD or cannabis products.
2. Utilize Social Media
Social media is an incredibly powerful tool that can help promote your products to wider audiences nationally and internationally. Keep in mind that each social media platform caters to a unique audience. For instance, Facebook’s platform has older users between ages 25-34, while Instagram users are widely between 18-24 years old.
Fortunately, whichever platform you use is bound to help your marketing campaign, so long as you remember to engage with your audience. Daily polls, wellness product giveaways, and using hashtags can help you reach out to audiences on social media.
3. Partner With Other Brands
While you might not want to partner with your direct competition, you can still partner with bigger, complementary brands to kickstart your marketing campaign. For instance, if you’re selling a wellness tea to reduce anxiety and promote sleep, you can partner with a meditation or yoga group that can promote your wellness product.
Consider doing some research on which brands your target audience already follows or engages with. This can help you determine which brands to reach out to for potential partnerships. A good way to do this is to look at your audience’s social media pages or even conduct surveys to find out more information about your customers and their buying preferences.
4. Attend Events and Farmer’s Markets
Lastly, don’t forget to market in person through events, conferences, and even farmers’ markets. Look at your city’s farmers market regulations and try to create a stand to help reach out to locals. Farmers markets usually have reduced pricing for vendors, which is good news if you want to test your product for local audiences.
In-person events are also a great way to network with other people and potentially get a contract. For instance, if your town or city has a wellness event scheduled, see if you can join in and showcase your product. If your product sparks interest, you might gain an exclusive contract or brand deal.