Digital marketing is the leading strategy for growing small businesses. To stay competitive with other businesses offering the same services in your area, it is crucial to have a solid and active online presence. 

The same is true for veterinary practices. People have a choice where they take their pets to receive care, whether for routine or emergency treatment. Digital marketing is about getting pet owners to choose your veterinary practice over the others to care for the non-human members of the family. 

What is Digital Marketing? 

Digital marketing is more than just creating a website. It is a collection of strategies that promote your practice with the goal of attracting more business and increasing revenue. 

• Search Engine Optimization (SEO). When a pet owner needs veterinary services, where are they most likely to start their search? Probably online, through Google or another search engine. Search engine optimization is about making sure your practice is at or near the top of the list when someone types “veterinarians near me”. This increases the chances that they will bring their furry, feathered, or scaly friend to you.  
• Digital Advertising. Advertising on digital platforms promotes your business in a variety of online locations. The key is relevance, or getting ads for your practice in front of your target audience and maximizing your return on what you spend on advertising. 
• Social Media. Marketing through social media is highly effective for reaching the right people, in your case, pet owners. Social media tracks activity across many different apps and provides a wealth of information that can direct advertising. It is also important to keep your social media presence active and relevant to maintain your reputation in the community. 
• Website Design. A professionally designed website is an absolute necessity in today’s world. Your website needs to be welcoming and easy to navigate. It is the first impression you make to pet owners who are considering your practice. They should feel confident that they can trust you to care for their furry friends like family. Information should be easy to access and understand. 

Benefits of Professional Digital Marketing Consulting

Professional digital marketing consultants can improve all aspects of your online presence to boost your veterinary practice and increase revenue. You can spend less time and money on advertising and get better results when your digital marketing is managed by professionals in the industry. Regular monitoring and updating of your social media presence can be left to those that know what your potential clients are looking for. 

Digital marketing consultants take the time to learn about your business and your goals as a business owner in order to help you achieve optimal results. With this information they design a website that accurately portrays your practice and markets it to clients in your area. Once your new digital media goes live, you can expect to see results in as little as 3 months. 

Main Street Roi is a marketing agency providing consulting and education on digital media for small businesses. To learn more, call 1-888-403-0307 or contact us today.