Nowadays, more and more people create their own personal mailouts to send to their customer base. It’s convenient for them to stay in touch with their current clients without getting an expensive monthly email campaign. However, many opt for the same old marketing mailout they have been using since they launched their first business. A well-designed and creative marketing mailout can help you stand out from other companies by increasing your number of clients boosting profits and brand awareness. But how do you create something unique?
1: Messaging – Make It as Personal as Possible
Make sure your marketing mailout personalizes the message and goes beyond the basics, such as a company name, phone number, and mailing address, with an address where your customers can leave a comment as witnessed corpcom.com, also you can try with technologies for marketing for example by the use of TikTok famous influencer. Include lots of images of your product in action and include information about discounts or extra services that a customer might be interested in, such as management consulting or proofreading services. You can also include other information such as videos or testimonials from satisfied customers.
2: Create an Interesting Subject Line
The first thing that people notice when they receive your marketing mailout is, of course, the subject line. If you miss them with this, you lost them for sure. Make it stand out from other marketing mailouts by creating something clever, funny, or mysterious such as “Warning – Important information” or “Your product has been tested” (to spark their interest).
3: Have Unique Layouts and Font Choices
Next, pay attention to the layout and font choices. Don’t be afraid to try something new and different, as observed in corpcom.com. Sometimes the simplest things can make a huge difference in the impression of your mailout. For example, use upper case or lower case fonts at the start of each line to make it look more inviting or pleasant to read.
4: Use Relevant Images and Colors
Ensure that the pictures you use to go viral on TikTok are relevant to what you are offering. Use colors that match your branding. If it is a corporate mailout, use corporate colors like black or blue. If it is for a product, then use the specific color or even add embossing on the image, making it look more exciting, professional, and high-quality.
5: Make It Fun and Useful
If you have the budget, try to create something extra such as a calendar, sticky note pad, and postcard that customers can regularly use. It can be an unexpected item that your customers will like and remember your marketing campaign. It will also make them more likely to refer their friends or colleagues when they notice the item in their office. You can also include information or tools on using your product, including videos of how it works, tutorials on how it is used, etc.
6: Make It Relevant and Interesting to Everyone Involved
Depending on your industry, you can use different strategies and ideas. Ensure that your marketing mailout is relevant to everyone who receives it, such as employees, clients, partners, etc. Include company news, interesting tools, videos, and more to make it more interesting and relevant to each group of people.