In the Market For a New Vehicle? Make It a Ford!
For over 120 years, the Ford Motor Company has been synonymous with automotive excellence and innovation. In recent years, sales of Ford vehicles in the United States have performed admirably. For example, the company increased its annual sales by 4.2% in 2024, selling 2,078,832 models. Lincoln, the company’s luxury brand, performed better with a 28% growth in sales.
American drivers who prefer Ford models are drawn to the brand for several reasons, primarily its diverse model lineup, reliability, comprehensive warranties, and affordability. If you are looking for a new car, pickup truck, SUV, crossover, or commercial vehicle in South Florida, Metro Ford of Miami is where you should begin your search.
Ford Continues to Offer Discounts Despite Import Tariffs
The global trade war of 2025 has created pricing uncertainty among prospective car buyers in the U.S.; nonetheless, Ford executives have taken tariffs in stride by lowering prices on most new models. The company’s “From America, for America” initiative is primarily based on its status as the largest domestic automaker. Approximately 80% of Ford models are manufactured in the U.S.; in 2023, the company assembled 1.8 million vehicles at its plants in Kansas City, Dearborn, Louisville, and other American cities.
Essentially, if you purchase or lease a new Ford in 2025, you will get the same discount offered to employees. The discount was implemented in April, thus explaining the 14.2% rise in Ford sales reported for the second quarter of 2025. In other words, the tariffs-busting initiative has been successful, and it explains why you are seeing more new Ford vehicles on the streets of Miami and across South Florida.
A Leading Automotive Brand Characterized by Reliability and Innovation
The “Built Ford Tough” slogan dates back to the late 1970s, and the company has worked diligently to uphold it through the decades. Mechanical integrity and reliability have been ingrained in the Ford ethos for over a century, and the current model lineup continues the tradition.
When evaluating new Ford models for reliability, the Explorer midsize SUV is often cited as an example of continuous improvement. The Ford Explorer has been improving its reliability ratings since the third generation, and it currently holds an 83% rating from J.D. Power. In the pickup truck segment, the F-150 model family is known for its strong resale values that correlate with solid reliability. Specialty models like the F-150 Super Duty truck series can go for 250,000 miles with proper maintenance.
The new Ford Maverick, a compact pickup truck designed for utility and adventure, is currently available in a hybrid powertrain version that holds the highest reliability ratings in its vehicle class. Ford commercial models like the Transit and E-Transit vans feature low annual maintenance and repair costs.
In terms of innovation, Ford is celebrating the 60th anniversary of the Mustang in 2025 with an Anniversary Package that excels in performance and features a few heritage elements. Strong sales of the Mach-E, the powerful electric cousin of the Ford Mustang, prompted engineers to introduce new models like the GT and Rally Edition for drivers who appreciate a modern twist on muscle car performance. The Ford Bronco Sport is another innovative vehicle family that currently offers special models such as the Heritage and Free Wheeling editions.