Establishing social media presence is more than just owning a Facebook page. In fact, there is a lot of working going into production, planning, and coming up with a winning marketing strategy.
Since Facebook is one of the most used social media platforms, the competition level is higher. If you want to increase your Facebook engagement or likes and comments per post, you have to present the right content to the right viewers.
Publishing content that sparks an emotion or feeling for the people that saw it is the best way to gain more likes per post.
Sounds easy enough, right?
Well, in reality, we know that is a bit more complicated than this so in this article we will go through some of the best ways to increase your Facebook likes in 2021.
- Host a Giveaway
Like it or not, your fans, or the people that see your content like to get something in return for their engagement. There are not just there to support your brand for free. That’s why Facebook giveaways work perfectly for increasing your engagement per post.
The idea behind a Facebook giveaway is that you decide to offer someone a discount or a free product and in order for them to participate, they need to like, share, or comment on the post.
Bear in mind that Facebook has changed its policy about hosting giveaways, so make sure your post follows all the guidelines before you publish it.
- Focus on Attention-Grabbing Content
We mentioned that there is a lot of competition on Facebook and millions of posts are published every minute, but which is the best way to stand out? – Well the idea is to post attention-grabbing content.
How many times you have found yourself endlessly scrolling your feed until something catches your eye?
Do you think that is a coincidence?
People have different ideas about publishing attention-grabbing content and sometimes it depends on the type of audience. One of the basics is to post vibrant saturated colors that make your post pop and post clear and short statements that are used to grab people’s attention.
- Pay attention to Other Pages
Obviously, the world isn’t focused only on your brand, which is a good thing, otherwise, it would have been boring. Many people fear their competition and hate when other pages have more likes than them.
However, they miss out on a big promotional opportunity when avoiding other pages.
One of the most effective ways to gain followers is to channel other people’s audience to your Facebook page.
How can you do that?
Simply by commenting, liking, or sharing other people’s content.
If you drop an interesting comment on a post from your competition, you’ll not only be visible to all of the fans that engage with their content but also get a chance to partner up with bigger social media brands. That way you can earn yourself a shout-out, which can massively improve your Facebook engagement.
- Be persistent
You cannot expect to gain a huge follower base without having a steady posting schedule. Like it or not, your Facebook page will perform better when you post every day, rather than once or twice a month. You shouldn’t allow the buzz to fade away.
That is where Facebook automation tools come in handy. Obviously, it is hard to find the right content and keep a strict posting schedule, especially if you don’t have enough time. However, such automation tools will allow you to place your content and schedule it for the entire month.
- Invite People to Like Your Page
Most people forget or they don’t really know that Facebook allows you to invite the people that engaged with your post. This is one of the most effective ways to gain more followers but is usually forgotten by Facebook page owners since it is a manual feature and the only option is sending invites individually.
Even though this is a regular feature on Facebook, we’ve seen claims that some people received a temporary block for inviting people since they were using this feature constantly. However, you are in safe hands if you choose one day and send 100-200 invites.
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