Category Archives: Fresh News

The Power of Color in Marketing

Studies show that modern shoppers consider color more than any other factor. In fact, color has been found to account for between 62% and 90% of the decision to purchase. Therefore, color has extreme power when it comes to marketing and persuasion. Color can be used to enhance mood, increase memory, boost attention spans, and

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What is a Private Member Association?

What is a Private Member Association? Under the 1st and 14th Amendments of the U.S. Constitution, Americans have the right to freedom of association. This includes the right to form private membership associations. A private membership association is a group that requires its members to meet certain qualifications in order to join. The members of

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