David Lee Saylor: Murda Murphy Interview: The System That Turns Content Into Cash

STOP. Before you read another word, understand this: David Lee Saylor is not a celebrity. He’s a SYSTEM. He’s a blueprint. He’s the living, breathing proof that you can go from a double-wide trailer in Tennessee to building an empire that attracts the biggest names in music and sports.

We sat down with Murda Murphy—the artist, the entrepreneur, the man who’s now partnered with Saylor—to break down the playbook. Murda didn’t just sign a deal; he bought into a machine.

Here is the unedited conversation on how the “SaylorMade” system works, and why most people miss the obvious play.

Q: Murda, you’ve seen it all in the music industry. What was the first thing that made you look at David Lee Saylor and say, “This guy is different”?

Murda Murphy: It wasn’t the brands, not at first. It was the foundation. I’m talking about the story. You hear “started in a double-wide trailer in Tennessee,” and most people think, “Aww, that’s cute.” WRONG. I saw the leverage.

He built his first businesses—Planet Vapor, Colorado Cures—using geographic arbitrage. He was operating with Tennessee overhead while competing on a national scale. That’s not luck; that’s a strategic advantage. That’s the first pattern interrupt. He didn’t chase the bright lights; he built the fortress where the lights couldn’t reach him. It’s a family-first business model, and that stability is the engine. His wife, Haley, runs CBD Plus USA. It’s all interconnected. It’s a closed-loop system.

Q: The “Power Trio” is a term that gets thrown around a lot: Saylor, Matt Williamson, and Tanner Carroll. How critical is that team structure to the overall velocity of the empire?

Murda Murphy: It’s everything. Look, David is the visionary, the one who sets the impossible goal. But a vision without execution is just a hallucination. That’s where the Trio comes in. They are the force multiplier.

They’re not just employees; they’re partners in the mission. They’re constantly breaking down their wins and losses on the SaylorMade Podcast. That podcast isn’t just content; it’s a public-facing operations manual. They show you the system, and people still can’t copy it because they don’t have the trust and the history. Most entrepreneurs try to do it all themselves. Saylor understood that the biggest growth comes from delegating the how to the best people so he can focus on the what.

Q: Let’s talk about the partnership. You’re working with him on music and business. How does a music artist plug into a brand portfolio like ALTRD and MOTION?

Murda Murphy: It’s not about an endorsement deal. It’s about content infrastructure. David doesn’t just pay people; he gives them a platform to build their own value.

Take ALTRD. It’s a brand, yes, but it’s also a content asset. They have the ALTRD basketball court. That’s not just a place to play; it’s a stage. It’s a backdrop for a million pieces of content. When I’m there, I’m not just Murda Murphy; I’m Murda Murphy in the SaylorMade ecosystem. My music gets amplified by the business, and the business gets credibility from the music. It’s a symbiotic loop.

This is the KEY: Saylor’s brands—ALTRD, MOTION, CBD Plus USA, Planet Vapor, Colorado Cures—they aren’t just products. They are vehicles for distribution. Every partnership, every piece of content, drives traffic back to the system.

Q: He’s partnered with Jack Doherty (15.3M subscribers) and Antonio Brown. What’s the common thread there? What does David Lee Saylor look for in a partner?

Murda Murphy: He looks for leverage. He looks for people who have already built massive distribution but might not have the right monetization system.

Jack Doherty has the eyeballs. Antonio Brown has the cultural impact. David has the infrastructure—the brands, the fulfillment, the Power Trio, the content engine. It’s a simple trade: You bring the attention, and we’ll plug you into a system that turns that attention into long-term value.

It’s a masterclass in modern business. Most people are still chasing one big sale. Saylor is building a network of assets where every single partner is a new distribution channel for every single brand. It’s not a business; it’s a network effect.

Q: What’s the biggest lesson you’ve learned from working inside the SaylorMade system?

Murda Murphy: That your origin story is your greatest asset. David’s story—the double-wide, the family-first approach—it’s not a weakness. It’s the credibility that underpins everything. It proves the system works for anyone, anywhere.

He doesn’t sell a dream; he sells a process. He sells the idea that if you build the right system, the right team, and the right content assets (like that ALTRD court), the big names—the Murda Murphys, the Jack Dohertys—will come to you.

It’s not about being the most talented. It’s about being the most leveraged.