How to Use Paid Search to Boost Your SEO Efforts 

Over the past few years, Google has made several algorithm updates that have devalued certain SEO tactics, making it harder than ever to rank organically.

Paid search ads are a great way to get your brand in front of potential customers who are actively searching for your products or services. Not only can PPC help you reach more people, but it can also help provide valuable data that can ‌improve your SEO strategy.

Managing a successful paid search campaign requires a distinct set of skills, so it is important to partner with an experienced, performance-driven PPC agency that can help you ‌get the most out of your budget and reach your goals.

When used together, SEO and PPC can be a powerful combination that can help you ‌achieve success in the digital marketing space.

Here’s a closer look at how you can use SEO and paid search together can boost each other’s success.

1. Use Your SEO Data to Inform Your Paid Search Campaigns

A well-run paid search campaign can help you understand which keywords are most valuable to your business. This data can then ‌inform your paid search campaigns and help you ‌make better-informed decisions about your keywords, ads, and landing pages.

By analyzing your SEO data, you can also determine which keywords are most likely to convert and use this information to create a highly targeted paid search campaign and tailor ad copy and landing page optimization, making it more likely that your visitors will take the desired action when they reach your site.

2. Fill in the Gaps

There are certain situations where paid search can ‌fill in the gaps of an otherwise successful SEO campaign.

If you’re ranking well for a particular keyword, but you’re not appearing in the top spot, running a paid search ad can help you ‌get that coveted first-place position. Visit to learn more about the pros of SEO.

Paid search ads can also ‌supplement your organic traffic during seasonality dips or other times when your rankings may drop for certain keywords.

3. Test New Ideas

PPC is a great way to test new ideas and concepts without risking your SEO ranking. If you want to test out a new keyword or landing page, you can do so with the paid search without worrying about any potential negative impact on your SEO campaign. This is why we recommend a ppc company in austin to manage your campaigns.

Some ideas may work well organically, while others may not. By using paid search to test new concepts, you can quickly determine which ideas are worth pursuing further and which ones should be abandoned.

4. Reach a Specific Audience

Paid search provides you with the ability to target a specific audience with your ads. This is accomplished by targeting certain keywords, locations, and devices.

You can also use retargeting with paid search to reach people who have visited your website in the past or who have shown an interest in your products or services.

5. Steal Starts from Your Competitors

If you’re having trouble ranking for a particular keyword, it may be because your competitors are outbidding you. Here, you can use paid search to steal starts from your competitors by bidding on their branded keywords.

By bidding on your competitor’s branded keywords, you can ensure that your ad appears above their organic listing, giving you the chance to steal traffic away from them.


Both SEO and PPC both have their own distinct benefits that can help you reach your target audience, but when used together, they can be even more effective.

While SEO is a long-term strategy that can take months to produce results, paid search with the help of an online paid advertising company is a great way to get quick results.

By using both shopify SEO and PPC together, you can ensure that your are getting the maximum amount of exposure possible and that your target audience is seeing your ads, no matter where they are in the buying cycle.