For businesses, the pandemic introduced several new ways to communicate, gather, and changed the way that employees travel forever. This shift to digital engagement is a significant one, as email and video conferencing became the norm for communication, and the travel industry saw some major changes. Frequent travelers are vowing to never return to their regular business travel, and the business share of hotel room revenue is expected to continue to drop.
Events as a whole have remained very likely to be held virtually. In 2020, 70% of physical events were switched to being held hybrid or virtually. In 2022, those trends remain, with 40% of events planned to be virtual and 35% planned to be hybrid. As a whole, audiences have made the move to digital platforms like Zoom or Microsoft Teams. Both have seen insane growth since 2020, yet another trend that is not expected to slow anytime soon. Although digital interaction has been found to cause both physical and mental fatigue, experts say that people still prefer virtual events.
Businesses need these virtual events, as they save time, money, and increase engagement. Employees appreciate them as well, as the use of hybrid events, games, and the metaverse allow for more enjoyable and engaging programs. These events can become an immersive experience that benefits all involved more than a physical event ever could. Although the pandemic brought its own slew of grievances, we now can benefit from some of the techniques that it forced us to become comfortable with.