Miki Agrawal is a renowned entrepreneur and innovator who is widely known for founding TUSHY, a company that is revolutionizing the bathroom experience through innovative and sustainable products. Miki Agrawal’s journey to entrepreneurship and her work at TUSHY are nothing short of inspiring, as she has demonstrated a unique ability to identify and solve problems creatively.
Miki Agrawal On Founding TUSHY
Miki Agrawal’s entrepreneurial journey began in 2005, when she co-founded Slice, a pizza concept that became a huge success in New York City. Slice is a fast-casual pizza restaurant that allows customers to customize their pizza toppings and watch as it is made in front of them. Agrawal’s experience at Slice taught her valuable lessons about running a business and managing a team, which she would later apply at TUSHY.
In 2014, Miki Agrawal started working on TUSHY, a concept that came about after she experienced the benefits of using a bidet while traveling in France. She realized that bidets were not widely used in the United States, and this presented an opportunity to create a product that could improve the bathroom experience while also being sustainable. Agrawal started working on the design and development of TUSHY, which is a modern bidet attachment that can be easily installed on any standard toilet.
Agrawal’s goal was to create a product that was both affordable and accessible to everyone, and TUSHY quickly gained popularity through a successful crowdfunding campaign on Kickstarter. The campaign raised over $40,000 in just 24 hours, and it ended up exceeding its funding goal by over 500%. This early success allowed Agrawal to start producing and selling TUSHY products, which quickly gained a loyal following of customers who appreciated the product’s unique features and benefits.
Trajectory of TUSHY
Since its founding in 2014, TUSHY has experienced rapid growth and has become a leading brand in the bidet market. The company’s products are now sold in major retailers such as Walmart, Target, and Amazon, as well as on the TUSHY website. TUSHY’s success can be attributed to its unique product design, which is both affordable and easy to use, as well as the company’s commitment to sustainability.
TUSHY’s commitment to sustainability is evident in every aspect of the company’s operations. For example, the TUSHY product itself is designed to reduce toilet paper consumption, which is a major source of waste and deforestation. Additionally, TUSHY’s packaging is made from recycled materials, and the company uses eco-friendly shipping methods to reduce its carbon footprint.
TUSHY’s commitment to sustainability goes beyond just its products and packaging. The company also donates a portion of its profits to support organizations that promote clean water and sanitation, such as Samagra and World Central Kitchen. TUSHY also partners with organizations that are working to address the global sanitation crisis, such as Toilet Hackers and WaterAid.
Sustainability Is Key
TUSHY’s dedication to sustainability has been recognized by numerous organizations, and the company has received several awards and accolades for its efforts. For example, TUSHY was named one of Fast Company’s Most Innovative Companies in 2020, and the company was also included in Inc. Magazine’s list of the 5000 fastest-growing private companies in America.
In addition to its commitment to sustainability, TUSHY has also been successful in building a strong brand identity and community. The company’s social media presence is lively and engaging, with a focus on promoting sustainability, education, and humor. TUSHY’s brand messaging is centered on the idea of “cleaning up your act,” both literally and figuratively, and the company’s products and messaging resonate with a wide range of customers.
TUSHY’s success has not gone unnoticed, and the company has attracted significant attention from investors. In 2018, TUSHY raised $6.2 million in a Series A funding round led by Jason Calacanis and Slow Ventures. This funding allowed TUSHY to expand its product line and invest in marketing and brand development, which has helped to further accelerate the company’s growth.
Sustainability Measures at TUSHY
TUSHY’s commitment to sustainability extends beyond just its product design and packaging. The company also takes a holistic approach to sustainability, which includes initiatives such as:
- Reducing Water Consumption: TUSHY’s bidet attachments use significantly less water than traditional bidets, which can save up to 15 million trees and 473 billion gallons of water per year.
- Promoting Sustainable Practices: TUSHY partners with organizations that promote sustainable practices, such as Samagra and Toilet Hackers, to help address the global sanitation crisis.
- Supporting Environmental Causes: TUSHY donates a portion of its profits to organizations that promote clean water and sanitation, such as WaterAid and World Central Kitchen.
- Carbon-Neutral Shipping: TUSHY uses eco-friendly shipping methods to reduce its carbon footprint and has partnered with CarbonFund.org to offset the carbon emissions from its shipping.
- Recycling Program: TUSHY offers a recycling program for its customers, which allows them to send back used TUSHY products to be recycled and reused.
These sustainability measures have not only helped to reduce TUSHY’s environmental impact, but they have also helped to build a loyal customer base that values sustainability and social responsibility.
Who Is Miki Agrawal?
Miki Agrawal is an accomplished entrepreneur, author, and social innovator who has made a significant impact in the fields of sustainability, entrepreneurship, and women’s health. Agrawal was born in Montreal, Canada, and grew up in a family of entrepreneurs. Her parents owned and operated a successful business, which gave Agrawal an early exposure to the world of entrepreneurship.
After graduating from Cornell University, Agrawal started her career in investment banking before co-founding Slice in 2005. After selling Slice in 2011, Agrawal started working on TUSHY, which has since become her primary focus.
In addition to her work at TUSHY, Miki Agrawal is also the author of several books, including “Do Cool Sh*t: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After,” which is a guide to entrepreneurship and personal fulfillment. Miki Agrawal is also a frequent speaker on topics such as entrepreneurship, sustainability, and women’s health, and she has been featured in numerous media outlets, including Forbes, The New York Times, and The Wall Street Journal.
Agrawal is also the founder of several other companies, including THINX, a company that creates sustainable and innovative underwear for women, and Wild, a gluten-free pizza concept that promotes healthy and sustainable food options.