When using the internet as a medium, traditional marketers have experienced difficulties in various areas. Many of which are brand new territory for them as they attempt to take on the giant that is CTV and other forms of marketing online. Broadcast TV was once the primary source for the highest quality advertisements that guaranteed results. Now TV advertising companies have taken a backseat to the phenomenon that is CTV advertising.
Understanding CTV Ads
Connected TV, or CTV is a television that is connected to another source providing internet access. CTV provides more features than your typical cable or satellite provider. For instance, many CTV advertisements allow the viewer to skip ahead after the ad has shown for a few seconds. This is an advantage that many people really love about the concept. Another plus is that CTV ads are also much shorter than traditional broadcast TV ads.
About Connected Television Devices
There is a growing number of CTV devices currently available, with more options being developed all the time. The most popular devices include Roku Sticks and Boxes, Amazon Fire Sticks, Amazon Fire Boxes, Apple TV, and Google Chromecast. The new AirTV made by Android includes various features from Google and allows users to add on several streaming apps.
Many TV viewers, especially the younger demographic is choosing to use streaming services and CTV devices instead of paying out the high cost of cable TV subscriptions. While there are many who say that paying for all the al la carte subscription services will eventually cost just as much as cable, currently most people will agree that signing up for the most popular streaming services is still about half the cost of a typical cable bill. And you have the added advantage of watching practically anything you want to watch.
Issues Traditional Advertisers Have with CTV Advertising
One of the main issues that traditional TV advertisers have with the rise in popularity for CTV is trying to make the transition to this high tech and very different form of marketing. But the truth is that CTV ads can be much easier to create. And the cost of allowing them to air on streaming platforms is much less than what companies used to pay for ads on broadcast TV. Overall, CTV advertising is considered to be a smart choice for brand new businesses starting out, as well as seasoned corporations in need of a marketing change.
While CTV has made plenty of changes to the world of advertising as we know it, it all doesn’t have to be viewed as negative changes. CTV advertising offers a wealth of benefits to all types of industries who want to give it a try. It allows companies to narrow down their target audience, even farther than broadcast TV ads ever did in the past. Consider giving CTV advertising a try when you want to give your business a marketing boost and see where it takes you.