All businesses are aware of how important their customers are to continuing to perform well in the marketplace. Maintaining a high retention rate with customers is crucial because if they don’t, those clients might choose to do business with direct competitors. Building a relationship between consumers and brands is the best method to guarantee that this won’t happen. The loyalty rewards apps have been particularly well received by the public. By giving users points for every transaction, which can be exchanged for actual perks like free merchandise or exclusive discounts, users are enticed to make repeat purchases.

There are many apps that fall under the loyalty reward category spanning lots of different B2C industries. The restaurant industry utilizes these apps with customers the most frequently. Well-known chain restaurants such as Taco Bell, McDonald’s, Subway, Domino’s, and Starbucks have all released their own versions of the apps, which have been downloaded millions of times. Additionally, loyalty programs are highly used in the travel and retail industries. Companies in the apparel sector, including Nike, Walmart, Temu, Shein, and Etsy, have all created their mobile apps. In the travel business, Fly Delta stands out as the most downloaded app, and is followed by Expedia, Airbnb, and other airline companies.