Study Explains Why Everyone is Taking Their Vitamins

The supplement industry continues to grow at a rapid pace. Over half the human population now consumes vitamins and supplements on a daily basis. So we decided to dig in and explore the current trends in the supplement market and along the way, we discovered some interesting facts that you can learn about below. Let’s start with demographic data; In the US every demographic is seeing a sizable supplement intake. For adults 18-34, 70% are taking some kind of supplement. Adults 35-54 are looking at 81%, and those aged 55 and older around 79%. 79% percent of females are taking supplements and 74% of men are doing the same. So what has caused the supplement business to grow?

If we are looking at global health factors, we can see that the population is aging. By 2030, 1 in 6 people will be 60 years and older. In the past 23 years, deaths due to illness rose 10%, and the world death rate has increased 4 years in a row. Moreover, the supplement industry increased even further during the COVID-19 pandemic. In 2020, alone purchases of vitamins rose to 90% with all demographic increasing their vitamin use by 75% With these factors on the table, it’s no surprise that people are more concerned than ever to focus more on their health and it is projected to continue in the years to come.

The Big Business of Supplements