How important is it to know current and seasonal trends for your business?  In fact, the seasons have a direct impact on consumer spending patterns. Consumers tend to purchase certain items at times of year; seasons also influence how consumers interact with brands. The answer also depends on whether you sell goods or services; if you sell things that are perishable, such as food or flowers, then seasons matter because they affect demand. 

Even if you don’t sell perishable items, understanding seasonal trends helps companies to decide where to focus their marketing efforts and how to target their audience. Let’s review five types of businesses and how they can make seasonality work for them! 

Interior Design

The seasons have a significant effect on the interior design business like Alisha Taylor Designs. For example, winter can inspire ideas to put into action in the spring, eager to freshen up everything from paint colors to furniture. Summer is for outdoor entertaining, so there may be a stronger emphasis on outdoor design. The seasons also affect interior design because they determine what materials should be used, and what is available for purchase. 

Lawn Care Industry 

The seasons affects lawn care business like Grizzly Bear Lawn Care because they determine what types of equipment to use for different tasks. Springtime means mowing grass, while summer means fertilizing and watering plants. Fall is when weeding and hiring a tree trimming and tree service expert to prune trees and shrubs, while winter is the least profitable season for lawn care. The seasons also affect the lawn care business due to their influence on what types of grasses grow best in different regions. 

RV Industry 

It’s simple: when the temperature drops below freezing, people tend to stay home. This means less demand for RVs, which results in fewer sales. On the other hand, when summer arrives, people want to go camping, and they need RVs to accommodate them. Therefore, RV companies such as Cruise America booms during the summer months. The RV industry is also affected by seasonal changes such as snowstorms, hurricanes, and other extreme weather conditions. 

Window Washing Industry

When the temperature drops, people tend to stay indoors more often, which often means less foot traffic for businesses that offer exterior cleaning services, such as ALAC Services. In general, customers tend to wash windows during spring, summer, and fall, which means that businesses must be prepared for increased demand during these times. The window washing business is at its lowest point during winter months, so businesses should plan for this slowdown

Financial Institutions 

During winter months, consumers tend to spend less money due to cold weather and lower temperatures, which means fewer transactions for banks and other financial institutions. However, during spring and summer months, consumers tend to increase their spending, which results in higher transaction volumes for banks and other financial service providers like Funding Circle. The seasons can also influence the demand for certain types of insurance policies. For example, during winter months, homeowners tend to purchase home insurance policies to protect against damage caused by snowstorms and other natural disasters. During summer months, however, people typically purchase auto insurance policies. 

If you don’t consider how seasonal trends impact your business, you might be missing out on sales opportunities. Take the time to study the results of your business each quarter, so you can plan ahead and maximize!