3 Attorney Lead Generation Strategies that Work in 2020

If you’re a lawyer, the idea of sales probably bores you to tears or worries you.

You trained at law school and know the finer parts of the Constitution and loads of case studies. But marketing might confuse you.

You don’t want to worry about having to chase clients down. Thankfully, the internet has given us a lot of ways to bring in clients that don’t cost the earth or take all day.

Here’s everything you need to know about attorney lead generation.

1. SEO

Do you have a blog? If not, why not? Lawyers lead interesting lives and have tons of interesting cases, and the first thing potential clients will do in an emergency is get on Google and look for a solution.

For example, if a potential client or their loved one has been arrested for a DUI, the first thing they are going to want to know is what sentence they are likely to get and how they can get off. You want to ensure your blog is search engine optimized (SEO) so that you are the first site that people see when they put their queries into Google.

Remember that Florida state law now allows lawyers to use competitive keyword searches as part of their marketing.

2. Word-of-Mouth Referrals

Another way you can drive traffic to your site and, ultimately, lead generation for lawyers is by word of mouth. This might sound old fashioned, but it’s more than just telling everyone at a party about your services.

Tell your previous clients to recommend you and get them to write you a review on social media. Retweet them on Twitter and get them to share your posts on their social media pages. This way, you will reach their audiences.

3. Pay for Attorney Lead Generation

Another option you have is to pay for lawyer lead generation. These are services that do your work for you and chase up clients for you.

These services can be a gamble. A lawyer lead generation service can’t guarantee you leads and not all of them might turn into clients.

But when these services do work, they can work well. It’s better to hire a more reputable service even if they are more expensive, and you can get more of an idea of the methods they use to attract clients to your legal firm.

Remember, there may come a point where you have enough clients and don’t want to expand as this would restrict the amount of time you can spend on each client.

Attorney Lead Generation Is Good for Business

There are many ways to generate leads for lawyers. From setting up an SEO blog so you can boost traffic to your site to word-of-mouth referrals, there are so many things you can do.

But if you’re really struggling, you can always pay for attorney lead generation, which is sure to bring clients to your business.

If you are interested in learning more about attorney leads, check out our site for more.