Distributors and wholesalers need to address the change in consumer behaviour. This change is attributed to the prevalence of ecommerce. While many B2B solutions are available, not all can meet the unique needs of these sellers. What’s essential is to find an approach that is tailored to the needs of the business, as well as the clients. You can read this post here to know but for wholesalers and distributors, what this means is that a shift to ecommerce should guarantee long-term viability.
Choosing a b2b ecommerce solution is not a simple task. That’s why, this article will outline several vital requirements that an excellent solution needs to have. At the very least, the ecommerce platform should have the right capabilities to ensure that there’s investment value, as well and long-lasting benefits.
Customer-specific pricing structure
Distributors anticipate a lot when it comes to product pricing. Most of the time, a wholesaler will adapt to the pricing requirements of the client. For example, there are products available only for a limited market, or shipping costs tend to vary greatly depending on the client’s location and how many gaylord boxes are being used for shipping. The ecommerce solution needs to meet all these requirements. The technology should allow the distributor to tailor-fit pricing plans. Since customers already have a preferred way of doing business, disrupting the structure could harm the business relationship.
Advanced search feature
Most big distribution companies offer thousands of products each with a unique SKU. Thus, discovering or searching for an item is another challenge for customers. Most people who shop online prefer a search capability that’s efficient and intuitive. For better customer engagement, the search feature of the ecommerce platform needs to meet these modern-day expectations. The platform’s capabilities should be highly advanced and multi-faceted, as it will add to the seamlessness of the purchase process.
Product specifications and other resources
Big-name B2B ecommerce platforms are already experiencing significant headway in technology. But it doesn’t mean that distributors new to the online scene are disadvantaged. The buyer experience should be focused on providing clients with value-add experiences.
B2B buyers may require helpful resources that will allow them to evaluate the product. As such, a product specification sheet may not be sufficient. To enable real-time product information update, the ecommerce solution should allow for easy content sharing. This way, you can customize the purchase experience and meet the unique needs of each client.
Control at account level
Another consideration in choosing an ecommerce platform is giving control at the account level. The scale of business operation for distributors will require different stakeholders to log in to monitor their order history and status. This capability is essential when dealing with orders for large organizations and corporations. Additionally, B2B clients have varying purchasing needs such as payment preferences. The right solution should not only be enabled for account-level control but should also be capable of processing different payment terms.
Personalizing product recommendations
B2B clients appreciate personalized service. An ecommerce platform enabled to provide personalized product recommendations is an excellent way to make the purchase flow more efficient. Moreover, this feature will drive upselling and cross-selling opportunities.