Ever since COVID-19 first appeared in early 2020, it has wreaked havoc on various businesses. One of the hardest-hit businesses is movie theaters because they were deemed too dangerous to conduct business, so a multitude of theaters was forced to close their doors. This is not only a sad blow to the owners, but it is also a sad state of affairs for movie aficionados. There is always a special charm and magic to movie theaters. It goes without saying that movie aficionados will pay good money to watch a movie on the big screen.
So if you are thinking of setting up a business of your very own, and you also want to continue the proud legacy of movie theaters, you should think of setting up a drive-in theater. However, before you set up your business, you should make sure that you know what you are doing. Here are some actionable tips for setting up a drive-in theater business.
- Do A Market Study First
If you are going to start your drive-in theater business, it is very important that you conduct a market study first. You don’t want to invest thousands of dollars of your hard-earned money on a venture that you practically know nothing about. So before you buy or rent any property, or invest money in equipment, you should check the potential costs, upkeep, and income of this business venture. By doing so, you will be able to decide knowing the possible risk and rewards involved.
- Have A Set Budget
Aside from conducting a market study on your business, it is also a good idea to set a budget for yourself. Remember that you will be investing a good amount of money into the project, and if you don’t limit your spending you will most likely waste money on unnecessary things. So it is important that you list down all the things that are necessary for your business, and follow your budget religiously.
- Find A Suitable Location
When it comes to setting up a drive-in theater, it is important that you find a suitable location for it. The parking area should not only be spacious, but it should also be far away from other communities. Remember that a fleet of cars could be parking there, and if the area is very near a residential area, then the neighbors might call the police on you.
- Learn How To Get An FM Studio To Play The Audio
One of the most important things you have to take into account when you run a drive-in theater is a sound system. The most unique thing about the sound system for drive-in theaters is the fact that you will need to have your viewers tune in to a specific FM frequency in order for them to hear anything.
You could not really use speakers for your sound system because the area is far too vast. If you. If you use a speaker, the sound will most likely disperse, and the dialogue from the movie will be barely audible. So before you open your drive-in theater, it is important that you approach the local FM studio, and have them set their frequencies so that your customers will be able to play the audio through their car radios.
- Invest In Quality Screens
When it comes to setting up a drive-in theater, the most important aspect is your choice of screens. Although traditional drive-ins use projector screens, it might not be a good idea to use them anymore. Traditional screens are usually made of leather or cloth. While they were quite effective decades ago, there are now a lot more efficient alternatives.
One great screen option that you should try is flexible LED screens. These screens are highly customizable and could be formed into large screens or into various shapes that strike your fancy. The best thing about flexible LED screens, is the fact that you could show high-definition through them. They could be plugged into a laptop or a USB could be installed on them.
This feature cuts out the need for projectors entirely. This is an advantage because projectors get distorted easily. By utilizing flexible LED screens, you will be able to use them, even in windy weather. They are very durable, so they could handle strong winds. They are also easy to pack up for storage. If you are interested in purchasing high-quality flexible LED screens, you should check with Veiwpointec. It is an established flexible screen company, and they are fully capable of fulfilling all your screening needs.
- Market Your Business on Social Media
Like any other business, you will have to take your marketing as seriously as possible. Remember that no matter how great your services are, but if your marketing is lacking, then there is very little chance your business will catch on. So make it a priority to market your business on social media. Nowadays, social media is by far the most potent form of media.
When you market your drive-in business on social media, you should utilize as many social media sites as possible. Aside from the usual media sites such as Facebook, Instagram, and Twitter you could also create commercials and post them through YouTube. Overall, the more social media sites you use the better.
- Make Sure The Parking Area Is Clean And Well-maintained
Aside from the equipment involved, yet another aspect of running a drive-in movie theater is the parking area. The parking is technically your viewers sitting area. It is where the viewers will park their cars, and enjoy the movie. However, if you are going to have your viewers park in that area, you should make sure that it is as clean and well-maintained as possible.
If you are looking for a unique business opportunity to invest money in, it is a good idea to set up a drive-in theater. It is a novelty experience, and many movie aficionados will surely come to watch a movie. With these tips, you’ll be able to set up a drive-in theater with little to no fuss.