YouTube is the second largest search engine after Google. Leveraging YouTube for your video marketing efforts in 2019 and beyond, can bring big payoffs for your business in the Philippines or anywhere in the world.
But like Michael Jackson said, you are not alone. There are more than 50 million other YouTube content creators just like you, churning out videos regularly and trying to outdo each other.
So, just how do you make your YouTube videos stand out? In this post I’ll be highlighting 8 super simple ways to make your YouTube videos awesome, but first
What is YouTube Marketing?
Beyond video, YouTube is also a search engine, second only to Google. It offers tremendous opportunities for businesses allowing them reach or be discovered by customers who search for them or keywords for which they rank.
Reports indicate that 300 hours of video are uploaded to YouTube every minute, much of it marketing videos. Some businesses currently have 100s of videos on their YouTube channels, providing customers continous value.
Here are more
YouTube Marketing Statistics that Will Interest You
- YouTube has more than 1.9billion logged in users every month
- 45% of people watch more than a week of YouTube videos every week
- Each day, over 500 million of hours of videos are watched each day
- Every 60 seconds 72 hours of videos are uploaded to YouTube
- YouTube is available in 80 different languages
- YouTube is the second most visited website, according to Alexa
- In 2018, YouTube was the top iOS app
- Than any TV network, YouTube reaches more American between the ages 18 to 34 years
- YouTube provides almost half of all on-demand music
- In just the last two years, people have watched more than 50,000 years of product review videos
8 Easy Ways to Ace YouTube Video Marketing in 2019
Making your voice heard in a highly competitive platform like YouTube may seem herculean. But, armed with the right information, it becomes a breeze.
Below are 8 easy ways to ace YouTube video marketing in 2019;
- Audience Research
Proper audience knowledge is the first step to YouTube video marketing success. Assumption here is a big NO. You need to ask key KYC questions about your ideal audience.
Thankfully, your business’ YouTube Channel Analytics tab got your back. It gives you answers in the form of stats that relates to your channel and audience behavior, such as
- view count,
- revenue generated,
- average watch time,
- interaction rate across videos, etc.
The analytic tab also gives you valuable data based insight into the demographics of your subscribers, which you will find under the Demographic tab.
Writing YouTube video scripts requires a different skill set from movie screenplay. Digital video scriptwriting is expected to be short, crisp, and catchy.
The first step is to formulate character premise. Your character must have some relevance with other aspects of your film. Next will be to create a basic model for your script which could be explained in 1 minute.
Having understood your audience, what basic message do you wish to convey to them with your video? Which calls to action will work better? Being clear about these will assist you in creating clear, short and concise content.
- Video Creation
For the video creation process, you need some good recording equipment, which can be as simple as a smartphone or an HD camera, with a high quality microphone, and some video editing software. This will make your content look and feel more professional.
Also, you are expected to follow YouTube video specifications like
- minimum recommended size of 426 by 240 pixels
- maximum of 3840 by 2160 pixels.
- aspect ratios of 16:9 and 4:3.
- formats include MP4, AVI, WMV, and FLV
- maximum file size of 128GB
- maximum length of 12 hours.
- Optimize your Thumbnail
Your thumbnail is the first thing viewers see. It is the make or break of your entire YouTube video marketing efforts, hence you need to learn how to make great YouTube thumbnails.
When you upload your video you have the choice of using a freeze-frame as your thumbnail or to create a custom thumbnail. It is highly advisable that you use a custom thumbnail.
With good content inside, a good thumbnail will get you more clicks, views and subscribers, whereas a bad thumbnail will drive viewers away. YouTube viewers judge videos by their covers.
When creating titles for your videos, consider Google or YouTube auto-complete feature. This will give you a good idea of what people are searching for in the net and you can then optimize your content accordingly.
The description of your video content equally plays a role in optimization. You can also use the search engine auto-complete keyword phrases in your description.
Your video is more likely to be better ranked if the searched keyword matches the first two lines of your video description.
- Video Length
Although some advise you film longer videos as this translates to more watch time which is better for YouTube SEO, according to a research carried out by ComScore, the duration of the average online content video was 4.4 minutes.
In another research carried out by Minimatters of the top ten most popular YouTube videos, the shortest was discovered to be 42 seconds while the longest was 9 minutes and 15 seconds.
This basically means that short videos still rule on YouTube. In depth reviews or documentaries may need to be longer. Always figure out what works best for your industry.
End screens are basically for expanding viewership. This is where you will include your call-to-action. Your call-to-action is what you want your viewers to do after they watch your video.
You can prompt them to watch other videos on your channel, subscribe, comment, share, donate, purchase, direct viewers to your website, or any other action you desire.
A great YouTube marketing video without a matching call to action is just like a movie.
You may be done with setting up your YouTube channel and currently publishing on a regular basis, but you may still be far from done.
In order to maintain and grow your channel you must monitor it constantly.
After you hit publish, always check your YouTube Analytics for major changes in subscriber count, new or changing audience demographics, traffic sources, and device reports.
This will help you to either identify loopholes or areas of adequacy, so you’ll know just how you’re performing.
YouTube may appear overwhelming at first but it is a great platform that makes it easy for users to digest and share content.
Regardless of your niche you have an audience that is willing and hungry to learn, be entertained, and engage with your brand via video. Use it.
Amos Onwukwe is an AWAI trained Business and Ecommerce Copywriter featured in Huffington Post, Dumb Little Man, Self Growth, Ecommerce Nation, eCommerce Insights, Understanding Ecommerce, Result First, Floship, Successful Startup 101, Small Biz Club, Small Business Bonfire, among others.
You can find him on Twitter @amos_onwukwe.