Category Archives: Business

How Your Brand Can Connect with Gen Z

As 40% of the US consumer base, Generation Z is a force to be reckoned with in the nation’s economy. By 2031, their global income will eclipse that of Millennials. Beyond their size and spending power, Gen Z is also a diverse one, with 48% being non-white and 20% belonging to the LGBTQ+ community. They

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Making a Sales Pitch

Making a Sales Pitch As a salesperson, you need to be able to pitch your product or service to as many people as possible. This includes people who don’t know you, clients of other businesses, and potential customers further down the decision-making ladder. A good pitch should convey your enthusiasm for the product or service

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3 Successful Tips for Becoming a More Effective Salesperson

3 Successful Tips for Becoming a More Effective Salesperson

Sales are essential aspects of any business, yet it cannot be easy to achieve success in this field. However, you can become a more effective salesperson and boost your business’ profits with the right tips and strategies. This article discusses three successful tips for becoming a more effective salesperson. 1. Focus on Your Attitude A

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Why Leaders Struggle Today

Why Leaders Struggle Today Today’s business environment is unique. Global competition, high-speed internet, and a digital workforce have changed our operations. And yet, many people behave as if the way to be successful in our fast-paced, digitally-driven world is the same way it was 30 years ago – with autocratic leadership and outdated hierarchies. According

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