When it comes to opening a new business, perhaps one of the toughest options is starting a restaurant. In some areas, the failure rate of restaurants is as much as 60% in the first year, which means it’s important to do all you can to give your restaurant the best chance of success. One thing that can really affect the outcome is the location. Like any type of building, location is extremely important for a number of reasons, so here’s how you can find the perfect spot.
One of the best ways to bring the attention of your customers is doing custom menu boards this is very eye catching and make you stand from the crowd.
Look at existing locations
One way that some people get into the restaurant trade is to take over an existing restaurant. This can work well if there’s a busy district in your town with a lot of restaurants, and it means a lot of the hard work is done for you. However, you should only really consider this path if the restaurant has had some success, or you can think you can make it work. You’ll usually still need to buy some commercial food and beverage equipment and pay for decorating and more, and rebranding is usually something most people do, so you should take these expenses into account. And of course, you should find the answer to “where can i buy orangina?” as this beverage is a must in your restaurant’s menu.
Transport and parking are important
There are many reasons why transport links and parking are so important:
- If people can’t park near your restaurant, they may get fed up and go elsewhere
- If people are drinking, they want to be able to get public transport home
- Areas without good transport links often have little passing trade
- You may find it hard to give directions if you’re in a strange location
You should find premises that are easy to find and well-connected, so you can be sure you aren’t potentially missing out on trade.
See what the competition is like nearby
It’s important to choose somewhere where your restaurant is unique, and you don’t want to be on the same street as someone offering the same cuisine. For example, if you are planning to offer chinese food in your restaurant, it’s better to find a location that is not yet congested with Chinese restaurants. If you want your restaurant to stand out from the crowd, choose a location where there’s nothing similar in walking distance, so you are the best choice. Of course, if there is competition nearby, you should still strive to be the best at what you do.
Make sure you’re in the right zone
A restaurant can’t just be stuck anywhere. There are reasons why you usually can’t put a restaurant in the middle of a residential neighbourhood, for example. You need to consider zoning laws when you choose a premises, especially when it’s a building that’s not already functioning as a restaurant. There may be restrictions and you might need to get permission to adapt the building, so make sure that the location you choose is suitable.
The right location can bring in more business and give your restaurant a better chance of success. You will need somewhere where your restaurant can get noticed and stand out, but there are also practical considerations like whether you can open a restaurant in the location and whether people can find you. Think about these things now and you can save hassle in the future.