At the time of this writing, more than 4.6 billion people were considered active internet users in 2020 alone, encompassing almost 60% of the entire world’s population. This report was published by Statista, but it is further underscored by what we know and see in the world. Three decades ago, having a mobile phone in your pocket was a big deal. Now, we are always connected with the internet and it has become part and parcel of our daily life.
More than just a utility to connect with friends and families around the world, we can use the internet to build businesses and relationships that propel our careers forward. Let’s take a look at a few key ways that modern businesses and entrepreneurs can embrace the web, build their brand, and find success throughout 2021 and beyond.
1) Create Your Business Profile Page
There are a few key things that every professional and aspiring entrepreneur must do and setting up a LinkedIn account is one of them. LinkedIn currently hosts more than 600 million members with the vast majority of them seeking representation for their business or brand.
A fully fleshed out LinkedIn biography can set you on the path to success, so don’t take a chance by skipping any important steps. To find prolonged success on LinkedIn, we are going to have to focus on developing in a few key areas:
– Develop a Mission Statement
– Create an Engaging Bio With Your Personal Flare
– Utilize Professional Imagery That Enhances Your Brand
If you aren’t sure where to begin, look at this example of LinkedIn bio preparedness. You’ll see that the business owner fully fleshed out their page with key insights, important business statistics, and professional branding that is memorable for their audience.
2) Develop a Social Media Strategy
According to a report published by the team at BrandWatch, there were more than 330 million active users per month on Twitter alone. As the ocean of social media continues to grow and deepen, it becomes increasingly important for business owners and entrepreneurs alike to set their hooks in as early as possible.
Creating a social media strategy is no longer a luxury that you can afford to have, it is of the utmost importance for long-term success and viability in the industry. Take some time to assess where your business may best find common ground with clients. For visually engaging content, platforms like Facebook, Instagram, and Twitter make a ton of sense.
For individuals who need assistance developing a successful social media strategy, spend some time looking for a social media manager. As you’ll find after even just a single appointment, social media strategy encompasses a ton of applied effort and direction. From creating scheduled posts to learning the best practices for SEO engagement, a social media manager can provide plenty of support.
In today’s digitally-driven age, an opportunity is lurking around every corner. With little more than an internet connection and an idea, any entrepreneur can find their place at the digital table!