Starting your own home design consultancy can be exhilarating, but it can be stressful as well. Finding clients is really the toughest part, and where many end up getting discouraged.
We’re not going to say that it’s easy, but there is a way for you to make a name in this space if you go about it the right way. There are also proven marketing techniques that can also help you build awareness, trust, and an initial client base. Here are a few ways that you can attract clients to your freelance home design consultancy.
Give it for Free
The beautiful thing when you work as a consultant is that you’re selling your expertise, your knowledge. This means that there are no production costs involved. This also means that you can give it away for free without setting yourself back.
This business relies largely on reputation and referrals. So, if you can manage to do a great job, you now have people who can vouch for you. This type of social proof will go a long way in building trust and will make closing deals much easier.
You also want to try to have a diverse set of clients. Having both commercial and residential referrals is a great way to show a diverse set of expertise. Also, ask if some of them would like to give you a testimonial on your website.
Building partnerships with various contractors and suppliers is also a great way to get clients. As a consultant, you are in a prime position to direct clients towards service providers, and they, in turn, can refer some people to you.
For instance, you could work with people like The Home Design Group if someone needs to have their windows or doors replaced. These are the type of experts you want to have in your Rolodex. After sending them a steady stream of new clients, you can expect them to start returning the favour.
Gather Leads with Facebook Ads
Another thing you have to do is learn how to master social media advertising. We’re not talking about setting up a simple page here. We’re talking about using the power of Facebook advertising networks to get leads.
One of the great things about Facebook ads is that they allow you to go hyper-local and narrow down on people who are only interested and heavily invested in home improvement and renovation. You can then position your ads to offer a special deal or a first consultation. Just a simple capture page will do.
Become a Resource
Home decoration is one of those niches where content rules, and you really have a chance of showing your expertise by being a resource. Focus on constantly giving value and offering great tips for people trying to work on projects. The more content across multiple formats and platforms you have, the greater the chance you’ll have a breakthrough and become recognised as a voice in your field. Clients are just a question of time by now.
So, if you were looking for ways to build a clientele for your home design consultancy, you should try all of these options. However, make sure that you start with a solid plan, and treat this like a real serious business if you want real results.