How to Build a Small Business Digital Marketing Strategy

Create SEO Content

Image via Flickr by All in One Training

The first step to building a solid digital marketing strategy is to understand search engine marketing. Search engine marketing gives you the chance to stay competitive against larger companies by ensuring your brand receives high search engine rankings. No doubt about it, people turn to search engines like Google to shop for products and services. When they type in a search term relevant to your brand, you want your content to rank high on the first page of the search engine results pages. To do this, you must deploy several search engine optimization (SEO) tactics.

SEO tactics include things like keyword targeting and internal and external linking. Fortunately, if you create your own SEO content, it won’t cost you a penny. Check out these ways to create content centered on SEO.

Create a Social Media Profile and Use Retargeting

To create a solid social media marketing strategy, you must consider how your target audience uses social media. If you can build a following on social media, you can use your profiles to provide useful company and product updates. This gives you a way to leverage social media as a customer support tool.

You may also want to consider retargeting ads on social media as a way to increase your customer base and generate sales. Here’s a helpful article on Facebook retargeting and how to use it as part of your digital marketing strategy. You don’t need a massive budget to take advantage of retargeting ads. In fact, some companies use it with a budget of only $1 a day.

Use Influencer Marketing

Wouldn’t it be great if you could get someone with a lot of online influence to promote your products and services for you? You can with influencer marketing. This type of marketing involves partnering with people who have strong online followings. Sometimes, influencers will promote your brand free of charge. However, most times, you either pay them money or offer them free products or services to promote your brand. While some influencers charge a lot of money for their services, some of them build partnerships with brands that have small marketing budgets.

Create a Google My Business Profile

Google My Business profile can help bring customers to you. When someone performs an online search relevant to your business, Google will use the person’s location to determine if they are near your place of business. If they are, Google will provide a search result that displays your Google My Business profile information, including your location, phone number, and mapping data. The person can click on your phone number to call you or click on the Directions tab to receive step-by-step instructions on how to drive to your business. It’s free to set up a Google My Business profile.

Online marketing is essential to the success of just about any small business. With an online presence, you strengthen your ability to reach your target audience, which is important for generating leads and increasing your revenue.