Yanni Hufnagel

Yanni Hufnagel Remains Flexible and Finds Success

When Yanni Hufnagel first launched Lemon Perfect in 2017, he brought with him a deep understanding of the health and wellness market. As a coach, he saw first-hand the sports drink options available to athletes, most of which were heavy on sugar and artificial dyes. He knew that people committed to their health and wellness wanted better options for staying hydrated but there were few options available. But as the pandemic has forced changes in consumer behavior he took steps to ensure that the momentum of his startup continued to build. Hufnagel is bringing the same innovative mindset that drove him to launch Lemon Perfect to this latest challenge: leading the company through the current moment of crisis