Here’s the thing: when you’ve designed a fantastic food product, you need an excellent custom label printing to sell it. The packaging is important as it keeps your product safe and fresh, but the label design should not be underestimated. Good labels are the immediate selling point to your customers, where you can highlight the benefits and the advantages of the product and make it more attractive and appealing. The challenge of designing a good label is to have a marketable outlook that also reaches the right target audience.
Here, then, are a few quick tips from custom label printing Melbourne to consider when you are pulling together the perfect label and the top five ways you can design effective food package labels for your products including custom barcode labels.
1. Know your audience inside and out
Label design is another form of marketing, and in marketing, the first rule is to know your audience. You need to understand what your actual customer is looking for. Are they interested in healthy food? Quick meal solutions? Something to eat after they leave the pub in the evening? You need to know what problems your target customer has and how your product will solve these problems – and the answer to these questions will be reflected in your labeling design.
2. Know your competition
It is critical to stand out from other people making food products that could also meet these people’s needs. To look the same as everyone else would be a mistake and makes it difficult for anyone to be able to choose your product over something else. You need to figure out a way to be different while still meeting the demands of your target audience.
3. Display your food
We’re all visual individuals, so you should design a label with clear sections so that consumers can see what they are about to enjoy once they buy your product. You can put images of your food on the packaging, but don’t put the whole product; add ingredients, for instance, to give consumers an idea of how the food has been made, and what they can expect, especially in terms of quality ingredients and authentic preparation processes. You can learn more about food marketing here.
4. Consider logistics
Make sure that your design can be printed effectively on the size of the label and the material you require. If you are unsure if your product design is workable, you should consult a specialist company with experience in label design, printing and advanced labelling systems to work out the logistics and the practicality of your label design.
5. Design with post-sale in mind
If you have a good product and you have designed effective packaging for it, then people will buy it, and they will have more time to read the complete label once they are at home. You have the opportunity to add a lot of detail to your packaging with custom shipping boxes which can help not just build your brand but also make a difference in people’s lives, so they are more likely to buy your product once again, or others from the same range. You could include recipes or add detail about the history and ethics of your company. You could even add a time-sensitive offer or competition on a batch of labels that help to promote your product and offer consumers something more for their money.