The versatility and flexibility of your website count for a lot nowadays, especially with more mobile-friendly websites emerging for the convenience of users who access the Internet through their mobile phones and tablets. But while there is a lot of emphasis on being mobile-friendly and responsive, a truly effective website has more than mobile-friendliness under its belt. In fact, there are certain elements that you should always pay attention to if you aim to have a much more effective website. So what are these elements, and what are the things you can improve on or change? Here are the top things you can do to enhance your website’s effectiveness today.
- Make sure you are found
Even if you have an outstanding service or product(s), it’s pretty useless if your potential clients can’t even find you in the first place. You need to develop a good strategy for search engine optimisation or SEO, and this strategy should take into account the terms your audience uses to search for information on the web. Aside from this, your plan should consider the personas of your buyers as well. Additionally, create content that is ultimately relevant to the needs of your visitors. This might include content such as blog posts, videos, and even e-books – but in line with this, make sure you have also identified the right keywords your audience uses or searches for so you will attract only those visitors who have a higher potential of converting to your product or service.
- Always test
Testing is another significant thing you can do for your website; in order to measure its effectiveness, you should take advantage of testing as much as you can. You should, for instance, evaluate your paths to conversion, estimate how far your users actually scroll on your website and determine where users are directing their clicks as well. If your site is comprised of too many website pages, you may find that many of your pages have issues, especially those that are older, so strive to fix these issues.
Some pages may perform well, but you may need to update the information on those pages, while others may need to be tweaked in terms of design. Even the simplest changes such as changing the colours of buttons or changing headers, or even adding new sentences to previous copy can make a difference in the performance of your pages, as confirmed by the web design specialists from Expre.
- Determine broken links or 404s
Based on your website’s size and how long it has been in operation, you may have some links or pages that are no longer working. What makes it worse is that your website visitors won’t tell you – so you have to spend time evaluating your site to see if there are any broken links or 404s, and you may even be surprised to find out that certain pages or links don’t work.
- Offer something new or unique
If you would like to know how effective your website really is, you need to determine your rate of converting new visitors. And if you want to convert visitors, you have to present them with demos, offers, or various items which they consider attractive. But the Internet is already packed with these demos, offers, and other items, so you have to break through the competition and offer something new and unique.