The inside is what matters, but it’s amazing what good packaging can do for your product!
The way your product is packaged has a surprising impact on how customers react to it. Good packaging can elevate your brand, justify a high price point, and serve as a key differentiator between you and your competitors — and that’s just the start.
To understand why packaging is so important, you must first understand what it communicates. Shape, design, materials, colors, and text are some of the most important aspects of your product packaging. Each element conveys information about your brand both on its own and in relation to the entire package.
Continue reading to learn everything you need to know about selecting the best packaging for your business. We’ll go over the different types of packaging steps, and details to design the perfect brand packaging for your business:
Start with Your Product
After all, it’s the reason you’re designing packaging in the first place. Packaging should be designed to fit and sell your product, not the other way around. Don’t forget to consider how your packaging will travel and be stored along with customizing for fit and design.
If you have a product that comes in four different sizes, you may be able to save money by designing two different-sized packages. Rather than four individual sizes by being economical with the dimensions and design.
Being creative in this way, as well as incorporating cost-cutting measures like this, can help to ensure the integrity of the product you ship. As an added bonus, you will save time and money while also ensuring consistency across your products.
Before you embark on any package design project, you must first determine the scope of your budget. This will determine what materials you can use and what budget you can spend on making your custom made pouches or other packages design as appealing as possible.
Glass and natural fibers look fantastic and are visually appealing to consumers, but they are not cheap to manufacture or ship. Glass is heavy and breakable, posing shipping and storage issues as well as the possibility of higher consumer prices.
Keep an Eye on Your Competitors
You should always keep a close eye on strong brand contenders already working in your industry. This will make you gather the ideal information about what they’re doing with their packaging. The purpose is not to steal their design, but to identify a few of the key features that make their packaging better effective.
Companies selling similar products to yours, as well as companies selling in similar environments, will be included. What are they doing well, and how can you use their strengths to inspire your own design?
Consider Your Clients
Customer personas can help you determine everything from what catches your customers’ attention on the shelves to the packaging materials they are most likely to gravitate toward. Customers are the “end users” of your packaging, so you must ensure that every detail appeals to them.
Don’t Overlook the Packaging Requirements
If you need to include certain labeling on your packaging, make it a part of the overall design so it doesn’t look like an afterthought. This allows you to create a single cohesive design rather than a collection of competing parts. Fragile products may even require a do not stack pallet to avoid damages while in transit.
After you’ve decided on the package design, it’s time to think about function. No matter how beautiful the design, if the package does not function properly, it will not benefit you. A fantastic design that tells consumers it was made for them but cannot travel from your facility to the shelves without being damaged is a worthless package.
If your product is bulky, delicate, or has an unusual shape, you should consider using materials that are designed for strength. The majority of industrial transportation use pick n place robot for moving bulk packages. Make sure your packaging is ideal for bulk transportation.
Products with a long shelf life that must stand out even after a long period of time on the shelf require special considerations as well. A high-quality print finish, such as a UV-treated high-gloss, liquid-based coating, could do the trick.
Paying for adequate protective package design in the first place is always more cost-effective in the long run than replacing damaged goods later on. Strive for the sweet spot where the cost of product damage equals the cost of a protective package. In this way, you’ll be in good shape to satisfy both your production budget and your customers.
Get results and feedback.
It’s fine if you don’t get it right the first time. While it is important to keep your packaging consistent overtime to maintain established brand identity, you don’t want to stick with a packaging style that isn’t working for you. Create opportunities for your customer base to provide clear feedback on whether they like your packaging and what they like about it (or, conversely, what they don’t).
The Possibilities Are Endless
There is an infinite number of materials to choose from. The only constraints are budget, sustainability, and possibly your imagination. Make sure to go over all of these material options and come up with a workable plan that keeps your target demographic in mind.
Most importantly, ensure that any package you place on the shelf conveys your brand’s message to your target audience.
By considering all of the above factors, you will be well prepared to create a beautiful, sustainable, eye-catching, and high-quality package. This will ensure that the entire process of selecting the right materials for your business is smooth and productive. In the end, you’ll be sending out only the most visually appealing products for your company.
Excellent packaging design is critical to the success of your business. You should think about it as much as you did when designing your product, with an eye toward additional functional considerations like durability and transportability.