Using Generative AI In Your Small Business

Did you know that there has been a 14x increase in AI startups since 2000? AI technology is no longer the highly complex, futuristic concept that it once was. In fact, more business owners than ever are adopting generative AI into their businesses to help boost productivity.

Generative AI is an algorithm that can be fed previous content in order to produce new content. These systems can produce text, audio, video, code, and can even participate in interactive dialogue. There are endless possibilities to use these systems across all industries, but the most popular area of use is in marketing.

Marketing and branding is fundamentally based on generating patterns that can stick with customers. Generative AI can be taught patterns that will best stick with people, making it a perfect tool for marketing strategies. Businesses have also used generative AI in email marketing, market lead scoring, fraud detection, and even service chatbots. 

With all of the uses for generative AI in businesses, productivity can be improved by up to 40%! This boost in productivity can be particularly beneficial for small businesses or startups who are juggling multiple aspects of business at once. If you are looking to use generative AI in marketing, take a look at the infographic below to learn more.

How Generative AI is Changing Marketing