What is Strategic planning?

Strategic planning is an ongoing method of utilizing the available information to define the business’s goals. It is employed to prioritize efforts and efficiently allocate resources. Also, it aligns employees and shareholders with the company’s objectives. Thus, it makes sure that these objectives are supported by facts and solid logic.

It’s crucial to stress that planning for strategic success is an ongoing process, not a one-time event. Harvard Business School Professor Clayton Christensen notes that in an analysis conducted by HBS graduates founded companies, 93 percent of the successful ones developed strategies and shifted away from their initial strategic plans.

Most people see strategy as a single event. However, that’s not how the world operates, Christensen says. When we face unexpected opportunities or threats, we must react. Sometimes we can respond with success. Other times, we fail. The majority of strategies come from this process. Most of the time, the method that results in victory is develop from a process active 24/7 in nearly every field.

Arlin Jordin Washington

Strategic planning is a process that requires time, energy, and constant evaluation. It can help put your company on the right path. Here are three advantages that come from planning strategically.


1. Create One with Focused on the Future

The strategy of every employee provides a solid plan of action to help your business achieve its objectives.

The main advantage of strategic planning is that it helps to create one vision focused on the time ahead. It will align your business with its shareholders, informing every one of the goals of your business. So, it will increase the feeling of accountability throughout your business.

Thus it can also result in ripple effects. In the case of an employee who isn’t sure of the organization’s plan of action or the logic that underlies it. So they could take decisions at a team level that undermine the efforts of others. Hence with a single vision to rally around, all employees in your business can be able to act with a larger strategy.

Arlin Jordin Washington

Beware of Biases and Flaws in reasoning

The choices you make are infused from an inherent bias. Engaging in strategic planning requires you to look at the reasons behind every decision, and support it with facts, reports, or case studies, thus reducing your mental biases.

Some instances of biases in the brain include:

The effect of recency. A tendency to pick the most recent option because it’s still fresh in your head.

Occam’s razor bias: 

The tendency to take that the easiest decision will be the best choice. An inertia bias is the desire to choose options that allow you to feel, think and behave in predictable ways.

A cognitive bias:

It can be more complex to spot when it comes to confirmation bias when you are trying to prove the validity of a viewpoint. It’s that tendency to look at data that support that view.

You’re developing an overall strategy for your company and are aware of what plan. You’d prefer to include others with different opinions and views to find information that supports or refutes the policy.

Believing in the biases of strategic decision-making demands commitment and effort from all your workers. So it can help make the strategy of your company more effective.

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Keep track of progress based on Strategic Goals

The strategic plan you have implemented can help you to monitor progress towards objectives. If each team and department is aware of the overall strategy, their performance will directly impact the success of your business and create an upper-down method of monitoring the key indicator of performance (KPIs).

When you plan your company’s strategic plan and set its goals KPIs can define at the level of an organization. These goals can extend to departments, business units, or teams as well as individuals. This will ensure that every stage of your company is in sync and will positively affect your company’s goals and results.

It is important to keep in mind that, even though your plan may be extensive and well-organized but it should be flexible. As Christensen affirms in Disruptive Strategy, a company’s strategy must change to meet the opportunities and challenges it is confront with. Prepare to change your KPIs as goals change and explain the reason for shifts to your business.

Arlin Jordin Washington

Improve your strategic planning skills

Strategic planning can improve your company’s vision, execution, and achievement of goals. So, if you’re looking for a strategic planning ability you’d like to develop Online courses. Thus, you can give you the skills and knowledge required to manage your team and the organization.

The courses in strategy can include introductory courses on important ideas. Such as Economics and Management for Managers and deep dives into strategy frameworks. A disruptive Strategy is designed to help you plan for a specific goal of your organization, such as a Sustainable Business Strategy.