The marketing world has dramatically changed, and startups can effectively compete with the giants in any niche thanks to the power of the internet. SEO is a reliable way of increasing your business’ visibility on the search engines, which are the primary source of website traffic. However, startups that have limited resources can find it hard to reap off the rewards of a good SEO campaign especially if they do not understand how to create one. But how do they go about it? Read on and find out five steps to successful SEO for startups;
Have Clear Goals
SEO is intertwined to your business and do not make a mistake of approaching it in isolation. Do not assume that you can copy paste an SEO strategy that was used by a business operating in the same area as yours and think that it will yield the same results. Before you even think of getting your site ranked, analyze your business needs and state them out clearly. These goals will be the foundation of your SEO campaign. Start with the broader goals and narrow down to the specific ones while specifying the metrics that will be used to measure the effectiveness of your strategy. For instance, you could have targets such as increasing the blog traffic by twenty-five per cent in two months, tripling the number of visitors to your site in a couple of months and increasing the sales by a certain percentage by the end of the year. These are general goals that can apply to any business and do not need to entail the specifics of your SEO campaign. From these goals, your SEO expert in Boca Raton can now step in and advice on the best way of achieving these goals within the set timeframes. Aside from the goals, you should look at other important business aspects such as the budget set for this campaign and how much time you can spend doing it.
Find Relevant Keywords
After setting your business goals, you will need to explore the SEO opportunities in your niche. Keyword research is fundamental in this stage since most of the specific tasks done on and off your website will be based on the search queries that people use when they want businesses like yours. You need to get value for your money, and this can be done by focusing on the right audience. This guides you on the content that you will produce so that you do not waste your efforts on people who might not be interested in what you have.
Begin by developing a perfect list of keywords that businesses in your niche would target. However, understand that such a list may be full of the highly competitive keywords and it can be hard to rank for them since every business in your niche will use them. Find a tool that will do the actual keyword research and generate long tail keywords that will increase your chances of ranking highly. You could also try searching some of the keywords in your list and see what shows up in the first pages. An extensive keyword research exercise will give you a couple of reliable keywords that will be the foundation of your SEO.
Check What You Have
Since every business has gone digital, the chances are that you might have a website for your business. This will be your online headquarters, and you need to check it and ensure that it will be beneficial to your SEO. Your site needs to be in top condition for it to rank highly and look at things such as site speed, hanging links and repeated content among others. Check the page URL, page titles, meta descriptions, content and error pages among others. The technical aspects of your website are an essential thing that is analyzed by the WebCrawler’s as they affect the user experience. Delete any duplicated content and fix any broken links as they harm your site reputation. Luckily, you can make use of a tool available on the web to check your site’s health and give it a score. This way, you will know the things that need to be worked on before you proceed to your other SEO efforts.
An important off-site aspect that enhances your startup’s SEO is the links redirecting to your website. The search engines look at a website’s authority, and they can be gauged by the number and influence of places where it is mentioned on the web. You can contact PR experts, influencers and bloggers to help you build a strong reputation on the internet. Once you establish connections with people who own popular blogs and start posting as a guest, they will mention you and refer to your content from time to time. Influencers can also help you to generate these links as they have a significant impact on consumers and what they decide. When building links, ensure that you post quality content that can be referred to by other people.
The search engine optimization area has changed, and the crawlers look at how the users feel when they use your website. You need to enhance your user experience and more importantly boost the site for mobile devices. Mobile first ranking is the norm nowadays since most people use their mobile devices to access content on the web. Pay attention to small things such as image size and site speed as they could lead to high bounce rates which are an indication that people are not happy with your website.
The five crucial steps that you can use to enhance your SEO campaign have been mentioned, and the last aspect involves setting up the right metrics. There are various ways to measure the results, and the common ones are traffic, engagement rates, rankings and number of links among others. Once you have them all set, your startup will be on its way to become an authority in your niche and get more customers. The metrics help you to assess the progress made after a set period and adjust your SEO efforts accordingly.